A new international training programme. Berlin: May 31st-June 1st

Future Place Leadership team

Talent Attraction Management


Click here for the prospectus.

The global competition for talent is rapidly intensifying. Not only do employers need to step up efforts to attract and retain international talent, but cities, regions and countries are now entering this competition as well.

More and more European locations are now taking active steps to enhance their attractiveness to skilled workforce, creative talent and entrepreneurs – but what are the best strategies and tools for attracting talent, now and in the future?

Attract and retain talented people

Due to high demand, we will now do a new and updated version of the international training programme Talent Attraction Management for European Cities, Regions and Countries, that provides you with strategies and tools to successfully attract and retain talented people.

The training programme is based on a combination of hands-on, inspirational case and strategy presentations, interactive discussions, case assignments and study visits.

The programme instructors represent some of the leading practitioners in the field in Europe: all with hands-on experience planning, implementing and evaluating international talent attraction and retention efforts on behalf of cities, regions and countries, as well as extensive experience in executing training initiatives.

We are also happy to announce that the session will take place in Berlin in co-operation with Berlin Partner.

Focus of training programme

Based on best practices from the Nordics, Europe and selected global regions, the programme will cover some of the following topical issues:

  • Marketing and attraction strategies
  • Brand building and how to run effective attraction campaigns
  • Creating talent ambassador networks at home and abroad
  • Ensuring soft landing, reception and integration of talents
  • How to launch new initiatives – change management in a regional setting
  • Organisation, financing and governance in a ‘multi-helix’ context
  • How to optimise the link between innovation, FDI and talent attraction
  • How to measure impact – developing key performance indicators


One person € 990 and two persons 1 590 € (excluding VAT). Includes two lunches, course materials and refreshments.

Click here to register.

If you have questions, please do not hesitate to contact Pärtel-Peeter Pere at Future Place Leadership on +372 5664 0610 or

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