We all know that competition between places vying for investments can be fierce. The corona pandemic has, if anything, made the situation worse. Is this the time to lower standards, and possibly undercut the competition?
In this article by The Place Brand Observer, Mats Segerström from Future Place Leadership reminds us that foreign direct investment (FDI) is not an end in itself. A region or city must constantly ask itself which benefits an investment will provide to the business community and the inhabitants.
Download the interview below and read the whole story.
Connect with Mats Segerström on LinkedIn.
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