In 2020, we will choose 15-20 Nordic cities and regions and help them to innovate and develop the digitalisation of the tourism sector.
The purpose of the project is to make cities and regions more attractive for tourists and visitors.
Taking digitalisation for places to the next level
Tourism is one of the industries and aspects of a place – a city or region – that is undergoing heavy digitalisation. It is also one of the fastest growing industries in the world and a major employer. At the same time, competition between tourism destinations is fierce and many destinations struggle with scarce resources.
Last year, we ran the first edition of the project Digitalisation for Attractive Places together with 35 people from 12 different Nordic regions and municipalities. The participants learned about tools and strategies for digitalisation, such as Service Design, co-created new tools and prototyped and innovated new digital solutions.
We collected the project learnings in a toolbox for inspiration and knowledge sharing. If you are curious, here is the handbook!
One of the main conclusions from the 2018 project was: many tourist destinations need to re-think and innovate how they work with digitalisation – therefore, in 2020 will focus on digital tourism.
Figure: The process – 4 steps to successs
Project participants pay a fee according to their category and number of inhabitants of their location. Up to three participants per partner can participate in each meeting*:
*Partners that wish to bring more than three participants to a meeting can do so for a small additional fee.
Contact Marcus Andersson.
Download the handbook on Digital Transformation for Attractive Cities.
Work we have done on digitalisation
Download the file by filling out the form below.