Event

Business Attraction Management – Training Programme for cities and regions, 18-19 October in Stockholm

Fee:
€ 790 excl VAT for 1 person. € 1 390 excl VAT for 2 persons from 1 organisation or regional partnership. Includes all course materials and lunches, but excludes travel, lodging and dinner.

Business Attraction Management for Cities and Regions, draft AGENDA, Future Place Leadership and Nordic Place Academy

Only a few places left!

The last decade has witnessed intensified competition between Nordic cities and regions for investments – for new firms, capital and entrepreneurs. New places have entered the competition or professionalised their work, at the same time as the global pool of investments has been shrinking.

More proactive and professional pro­motion of incoming investments on both local and regional level will be needed in the future – and it needs to take new forms.

Business Attraction Management is a new approach to meet the challenges facing place-based investment promotion for cities and regions – at a time when innovation and entrepreneurship is high on the agenda.

The purpose of this training programme is to provide you with the necessary tools and strategies for business attraction – collected from real-life best practice cases to inspire you, your team and other stakeholders in your location.

The focus of the training will include topics such as:

  • Tools and strategies – how can cities and regions become better at investment promotion? What are the innovative approaches?
  • Collaboration between stakeholders – how can different stakeholders be involved and cooperate effectively in this work? How can we use change leadership to kick-start our collaboration?
  • Link to innovation and growth – how can we integrate business attraction with our general innovation, cluster and growth agenda?

The programme is based on the unique handbook “Business Attraction Management for Cities and Regions”.

Outline – cornerstones of the training

Why and what?

  • What is Business Attraction Management? What’s new?
  • Why is important for cities and regions to attract new firms, capital and entrepreneurs? Why Business Attraction Management is important? How to manage and orchestrate a local and regional partnership for business attraction.

How do we do it? The tools and strategies.

  • How do we brand and market the location to investors and business?
  • How do we facilitate interest from investors – and make sure their establishing and soft landing are smooth?
  • How do we make the investing business grow, innovate and thrive in our location? 

How do we get started?

  • How do we go from theory to practice – change leadership as a kick-starter?
  • How can we develop and orchestrate a broad local or regional partnership of the public sector, firms and educational institutions in this work?

Practical information

Format: Combination of interactive presentations, guest speakers, workshops, group discussions and case assignments. An informal dinner is organised in the evening of day one.

Guest speaker: Olle Zetterberg, CEO of Stockholm Business Region

Date, time and location: 18-19 October 2017 in Stockholm. Venue: 7A Centralen, Stockholm.

Fee: € 790 excl VAT for 1 person. € 1 390 excl VAT for 2 persons from 1 organisation or regional partnership. Includes all course materials, lunches and dinner, but excludes travel and lodging.

Language: The training course will be held in English, as participants from all the Nordic countries will attend.

Trainers: Mats Segerström, Morten King-Grubert and Pärtel-Peeter Pere (more info).

Agenda: Download here.

Event

Business Attraction Management – Training Programme for cities and regions, 18-19 October in Stockholm

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