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The last decade has witnessed intensified competition between Nordic cities and regions for investments – for new firms, capital and entrepreneurs. New places have entered the competition or professionalised their work, at the same time as the global pool of investments has been shrinking.
More proactive and professional promotion of incoming investments on both local and regional level will be needed in the future – and it needs to take new forms.
Business Attraction Management is a new approach to meet the challenges facing place-based investment promotion for cities and regions – at a time when innovation and entrepreneurship is high on the agenda.
The purpose of this training programme is to provide you with the necessary tools and strategies for business attraction – collected from real-life best practice cases to inspire you, your team and other stakeholders in your location.
The focus of the training will include topics such as:
The programme is based on the unique handbook “Business Attraction Management for Cities and Regions”.
Outline – cornerstones of the training
Why and what?
How do we do it? The tools and strategies.
How do we get started?
Format: Combination of interactive presentations, guest speakers, workshops, group discussions and case assignments. An informal dinner is organised in the evening of day one.
Guest speaker: Olle Zetterberg, CEO of Stockholm Business Region
Date, time and location: 18-19 October 2017 in Stockholm. Venue: 7A Centralen, Stockholm.
Fee: € 790 excl VAT for 1 person. € 1 390 excl VAT for 2 persons from 1 organisation or regional partnership. Includes all course materials, lunches and dinner, but excludes travel and lodging.
Language: The training course will be held in English, as participants from all the Nordic countries will attend.
Trainers: Mats Segerström, Morten King-Grubert and Pärtel-Peeter Pere (more info).
Agenda: Download here.
Register for the event by filling out the form below.
Download the file by filling out the form below.