Change management for place attractiveness, 15-16 November in Oslo

November 15-16 in Oslo, Norway


Attractiveness is increasingly important for cities and regions – to attract and retain residents and talent, to promote investment, business and entrepreneurship and to attract visitors and business travellers.

Improving place attractiveness is dependent on co-ordinating the work of an ecosystem of many different stakeholders from the public, private, civil society and academic sectors.

However, strategic initiatives often fail. We simply underestimate the difficulties and lack the right tools to coordinate the work and get stakeholders to help drive the change that is needed.

How do you lead and manage the ecosystem of different place stakeholders to improve the attractiveness of the place?

Welcome to a unique training that will help you become a better change leader – for the attractiveness of your place!


Change Management for Place Attractiveness, draft AGENDA, Future Place Leadership


The training programme is based on a combination of an introduction comprising methodology and concepts, followed by hands-on, inspirational case and strategy presentations, interactive workshop discussions, case assignments and guest speakers.

The training programme will be based on the experinces and lessons learned from some of the most succesful, inspiring and innovative cases of change management, collaborative leadership and co-creation in a place setting in the Nordic countries (see cases below).

The cases represent topics such as digitalisation and smart city development, place branding, city-university cooperation and innovation, talent attraction and destination marketing.

By using real-life cases presented by practitioners, we ensure that all methods and strategies are anchored in concrete circumstances. For this we use various cases, including the ones below – presented by change leaders with direct, hands-on experience of the case.

Workshop instructors: Morten King-Grubert and Pärtel-Peeter Pere from Future Place Leadership.

Focus cases and guest speakers

1. Collaborative leadership in a regional setting – Case Oslo Region
Engaging partners and implementing a strategy with 78 municipalities and five counties
Øyvind Såtvedt, Director, Oslo Region.


Creation of a brand-driven event concept and implementation with stakeholders – Case Helsinki
Lessons on a city’s co-operation with stakeholders and how to manage change
Outi Pekkinen, Marketing Director, City of Helsinki, Executive Office, Economic Development and City Marketing.

3. How a small town in Finland is revolutionising the way we learn in the 21st century – Case Kotka
How City of Kotka turns a disadvantage into an advantage – and by disrupting the higher education scene is becoming more attractive to talent, entrepreneurs and students 
Jouni Eho, Director of Business Services of Cursor Oy, the regional development agency.

4. Increasing business tourism in a win-win-win solution – case  Aarhus, Denmark
How did Aarhus increase the level of business tourism and conferences in the city in a strategic city, tourism and university partnership.
Anders Frølund, Head of Events and Communication Support, Aarhus University.

5. Digitalising an entire city together with companies and citizens – case Tampere, Finland
How Tampere has successfully embarked on a smart city journey, transforming one sector after the other and involving multinational companies and citizens in the process.
Tuija Telén, Director, Economic Development and Public Relations, City of Tampere.

For detailed case descriptions see here.

Practical information

Location/venue: Sentralen, Oslo.

Time: Day 1: 11.00-18.00. Lunch is included, work starts 12.00. Optional networking dinner.

Day 2: 8.30-12.00. Lunch is included in the fee and begins 12.00

Language: The training course will be held in English, as participants from all the Nordic countries will attend.

Fee: The cost is € 990 for one person, € 1 590 for a team of two people and € 1 990 for a team of three people from one organisation or regional partnership. VAT is excluded. The price includes all course material, lunches and dinner, but excludes travel and lodging.



Change management for place attractiveness, 15-16 November in Oslo

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