Cluster webinar: Cluster marketing and branding

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September 13, 16.00-17.00.
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Are you interested in managing clusters in a more effective way? Have you considered branding as a tool to manage stakeholders? What is the difference between branding and marketing?

In co-operation with the European Cluster Collaboration Platform (ECCP), we will be discussing cluster management from a branding and marketing point of view.

The upcoming webinar from the series ECCP Expert Talks is dedicated this time to cluster marketing and branding.

Why cluster branding?

It is a topic of interest for many cluster organisations. Because the competition for visibility, investments, new firms, export market share and talents is increasing and this is no less true for clusters.

Marcus Andersson, our co-founder and cluster expert will talk about

  • What is the difference between branding and marketing?
  • What are the challenges of branding and marketing a cluster?
  • How to cut through the noise and catch the attention of your target groups in an increasingly saturated communication environment?
  • How can cluster organisations work with brand building and strategic marketing?
  • https://www.clustercollaboration.eu/event-calendar/eccp-expert-talks-webinar-cluster-marketing-and-branding

Thanks to others experts, you will be able to benefit from an interesting discussion with how you can improve your cluster management and branding. The panellists are Merete Daniel Nielsen, Director, Cluster Excellence Denmark; Bianca Dragomir, Cluster Manager AVAESEN and European Cluster Manager of the Year 2016-2018.

More information on the even from here (ECCP website).

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Cluster webinar: Cluster marketing and branding

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The event is free.
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