In a world where places are reshaped by shifting talent flows, demographic change, and evolving expectations, Talent Attraction Management (TAM) is no longer an operational function, it is a leadership discipline for cities, regions and countries.

The TAM Master Class is designed for experienced professionals who are ready to take the next step: from practitioner to strategic leader and change-maker.

Take your place to the next level

This intensive two-day master class equips you with the mindset, advanced tools, and leadership perspective needed not only to navigate – but to actively shape – the future of talent attraction.

Built on the proven Talent Attraction Management (TAM) methodology, used by leading cities and regions across Europe, the programme combines cutting-edge insights with hands-on application. Through a highly interactive and peer-driven format, you will deepen your expertise, challenge existing approaches, and refine your strategy.

Throughout the master class, you will work on your own case, developing or sharpening a concrete strategy, initiative or value proposition tailored to your place. This ensures you leave not only inspired, but equipped with a clear direction ready to implement from day one .

What you will master

During the master class, you will strengthen your ability to lead talent attraction as a strategic agenda:

• Move from project-based work to long-term, systemic impact
• Understand how global trends and mobility patterns are reshaping places
• Use data and talent intelligence to inform strategy and prioritisation
• Strengthen your local employers’ capacity to attract and integrate international talent
• Lead collaboration across public sector, business, academia, and ecosystems
• Build the skills needed to drive change across organisations and stakeholders

What you gain

This is more than a course, it’s a transformation of how you work and lead.

You will leave with:

• A next-level understanding of Talent Attraction Management
• The ability to lead and drive change, not just support it
• Advanced tools to analyse, position, and develop your place
• Insights into what leading places are doing differently
• A refined, actionable strategy or concept ready to implement

You leave with the mindset, capability, and direction to act as a place leader in a changing world.

Who is it for?

The master class is designed for professionals with experience in:

• Cities, regions, and national government agencies
• Investment promotion, place branding, and economic development
• Chambers of commerce, clusters, innovation ecosystems, and academia
• Talent attraction initiatives and business support organisations
• Large companies with strong ties to place development

Programme details

Location: Brussels, Belgium
Dates: October 14–15
Price: EUR 1450 (excl. VAT). Discounts available for multiple attendees from the same organization. Travel and lodging not included.

Day 1:
13:00 – Programme begins (half-day session)
19:00 – Joint dinner

Day 2:
09:00–16:00 – Full-day session

Ready to elevate your work? Take your game to the next level—and lead your place into the next era of global talent competition.

Get in touch with our team to learn more about the master class and secure your place.

The post Master Class: Talent Attraction Management first appeared on Future Place Leadership.

Co-creating the Future of Talent Attraction is a highly appreciated, hands-on programme designed for professionals working strategically with talent attraction and retention.

As competition for skills intensifies, places must move beyond ad-hoc initiatives towards structured, long-term and innovative approaches. This programme helps cities and regions strengthen their capability, sharpen their strategy and develop concrete, implementable solutions – together with peers facing similar challenges.

The Programme

The programme combines peer learning, strategic frameworks and practical tools across four interactive workshops.

Working both within your own team and in cross-regional groups, you will define key challenges, explore new perspectives and develop actionable solutions. Each team refines a concrete solution throughout the programme and presents it at the final session.

The methodology is based on Design Thinking, ensuring solutions are user-centred, tested and ready to implement.

Each team also receives four dedicated coaching sessions to support internal anchoring and real-world implementation.

The programme is closely linked to our Talent Attraction Management (TAM) model, providing a structured framework that participants can apply long after the programme ends. Inspirational talks from leading practitioners further enrich the learning experience.

Who Is It For?

The programme is designed for teams working with talent attraction and competence supply at local or regional level.

Each participating organisation joins with a team of up to six people — often a mix of business developers, economic development officers, communicators, strategists and talent attraction professionals from the same municipality. Many regional authorities also participate together with municipalities, and in some cases representatives from academia or cluster organisations are included.

The core idea is simple: bring together the team you want to collaborate with around Talent Attraction Management.

Over the past editions, around 150 participants from cities and regions across Sweden and Europe have taken part – including Stockholm Business Region, Business Oulu, Skellefteå Municipality, International House North Denmark, Region Jämtland Härjedalen, Impact Hub Agder, Invest in Halland, and the municipalities of Luleå and Boden.

What You Gain

By participating, you will:

• Develop a structured and strategic approach to talent attraction
• Strengthen your team’s shared competence and internal alignment
• Gain practical tools and tested methodologies
• Co-create a concrete solution tailored to your organisation
• Expand your peer network
• Increase your ability to move from strategy to implementation
  

Above all, you become part of a growing community of place leaders shaping the future of talent attraction.

Next Edition

The sixth edition will start in November 2026 and run until February 2027.  

Interested in joining our next edition? Sign up for more information via the link below.

What Previous Participants Say

“The Co-Create programme was valuable in several ways for us. It gave us the opportunity to deepen our knowledge together with colleagues working directly or indirectly with talent attraction. We developed a shared language around the issue and gained insights that we can spread within our department. The many good examples from across Sweden and internationally were extremely useful.”
Henrik Nilsson, Business Developer, Malmö City

“For us, the programme was incredibly valuable. As a team — and together with other professionals in the field — we shared experiences and developed our competence. It was especially rewarding to jointly tackle our challenges and create new solutions.”
Jenny Johansson, Head of Marketing, Business Region Örebro

“Co-Create gave us the answer to the difficult question of method and process around talent attraction for Gotland. The programme created new insights and opportunities for collaboration — both internally and with other municipalities and regions. We will benefit from the TAM model in many other contexts as well.”
Mimmi Gibson, Deputy Head of Unit, Sustainable Growth, Region Gotland

The post Program: Co-creating the Future of Talent Attraction first appeared on Future Place Leadership.

Most welcome to join us in Skellefteå for PLACExNordic!

This time, we aim to renew ourselves – and you. And your place. Place resilience is no longer a niche concept – it’s at the heart of how communities prepare for the future.

That’s why we’ve chosen “Resilient Future Places – From Adapting to Advancing, Shaping the Places of Tomorrow” as the theme for PLACExNordic 2026.

At this conference, we look beyond today’s uncertainty and turbulence and focus on how places can move from adapting to advancing. What choices and strategies must we make now to ensure we are ready for what’s next? I

t is no coincidence that PLACExNordic takes place in Skellefteå, Sweden. The north of the country has become the epicentre of an extraordinary societal transformation. PLACExNordic 2026 is also part of Society Expo 2026 – a global event that highlights the very questions our theme is built on: resilience, renewal, and collaboration.

And the questions are real. Has your community planned for a drone port yet? Why should you?

Join us in Skellefteå this June to explore why.

Together we’ll dig into the strategies, partnerships, and ideas shaping tomorrow’s most resilient places. See you there, /Marcus, CEO Future Place Leadership

The post PLACExNordic 2026 first appeared on Future Place Leadership.

I en tid av skriande kompetensbrist och global konkurrens om kompetens blir talangattraktion en allt viktigare del i det lokala och regionala utvecklingsarbetet.

Den här kursen vänder sig till dig som arbetar med platsutveckling, näringslivsfrågor, kompetensförsörjning, HR, kommunikation, arbetsmarknadsinsatser eller innovationsmiljöer – och som vill stärka ert strategiska och praktiska arbete med att locka, välkomna och behålla talanger, både från övriga Sverige och internationellt.

Vad du får med dig:

• Kunskap om det beprövade metodpaketet Talent Attraction Management (TAM)
• Insikt i de senaste trenderna inom talangattraktion
• Verktyg för att analysera och paketera er plats unika styrkor
• Inspirerande exempel från andra kommuner, regioner och innovationsmiljöer
• Konkreta metoder för att nå ut till och engagera målgrupper – och en möjlighet att utveckla ett eget värdeerbjudande riktat till målgruppen

Kursinnehåll:

• Vad är talangattraktion och TAM – och varför är det avgörande nu?
• Talangens resa – från medvetenhet till etablering
• Samverkan mellan offentliga aktörer, näringsliv och akademi – och verktyg för att leda förändring.
• Digital synlighet och platsens varumärke
• Mottagande- och etableringsinsatser som gör skillnad, på riktigt

Kursen blandar interaktiva presentationer, erfarenhetsutbyte med kollegor från andra platser och utveckling av ett eget case som ni kan arbeta vidare med efter kursen.

Målgrupp:
Tjänstepersoner och utvecklare inom kommuner, regioner, handelskammare, klusterorganisationer, science parks, näringslivs- och marknadsbolag, akademi och andra innovationsmiljöer.

Kurstillfällen:

• 27-28 november i Stockholm
• 3-4 februari 2026 i Malmö
• 25-26 mars 2026 i Oslo

Kursen är mellan kl 10 dag ett till kl 14 dag två.

Välkommen till en inspirerande och lärorik dag där vi tillsammans stärker framtidens talangattraktion!

Anmäl dig via gröna knappen nedan.

Anmälan och avgift 

• 9 900 SEK ex. moms där fika, en lunch, gemensam middag på kvällen första dagen samt all dokumentation ingår.
• Om ni är fler från samma organisation så erbjuder vi en rabatt; 15 900 SEK för två deltagare eller 19 900 SEK för tre deltagare.
• Det går bra att anmäla personer från flera organisationer men som samarbetar kring frågorna i din kommun eller region för att ta del av mängdrabatten.

För ytterligare information

Vänligen kontakta kursansvarig:

Marcus Andersson

ma@futureplaceleadership.com

0708-67 36 34

The post Talangattraktion för kommuner, innovationsmiljöer och regioner first appeared on Future Place Leadership.

The interest from investors for Nordic regions and municipalities is higher than ever.

At the same time, many cities and regions in the Nordics and Europe are professionalizing their investment promotion strategies to stand out from the crowd, leading to increased competition.

We are now inviting municipalities, regions, and innovation hubs to a learning journey that focuses on long-term business establishment and investment promotion contributing to growth, innovation, and employment.

As a participant at this course, you will get:

✅ A proven methodology package – Business Attraction Management – that focuses on the entirety of economic and regional development, including marketing, the attraction process, and the establishment phase, as well as activities and strategies aimed at ensuring the continued growth, development, and success of an investment over an extended period.

✅ Common concepts and necessary tools and strategies based on real cases and best practices.

✅ Inspiring investment cases, along with trend insights into the latest industry developments.

✅ The opportunity to share experiences, tips and tools with other participants from municipalities, regions, and innovation hubs.

Focus on participants’ questions at issue, including:

✅ How do we market ourselves and our location to investors and businesses?

✅ How do we generate interest from investors and ensure that the business establishment and a “soft landing” proceed smoothly?

✅ How can we enable newly established businesses to expand, be innovative, and succeed in our location?

✅ Who are our ideal investors?

✅ How does our place brand fit into the business investment promotion strategy?

✅ How do we identify and communicate effective value propositions for our location?

✅ What are the most common pitfalls in investment promotion?

Who should participate?

We invite municipalities, regions, and innovation hubs that have ambitions to grow and develop their business sector.

The target audience includes business managers, business strategists, investment and establishment coordinators, business developers, communicators, place marketers, project managers, and others working on business development or investment at the municipal or regional level.

You are welcome to participate individually, but we encourage team participation – this is an excellent opportunity to strengthen the collaboration of the group working together on investment promotion.

Course sessions

Chose between the following dates (course held in Swedish):

• Stockholm, Sweden, 19-20 March 2025 (from 10am day one to 2pm day two)
• Stockholm, Sweden, 17-18 June 2025 (from 10am day one to 2pm day two)
• Stockholm, Sweden, 5-6 November 2025 (from 10am day one to 2pm day two)

Reach out to us if you are interested in an English language training. The training sessions are also available as a tailored session, on-site in your location, to which you can invite your stakeholders and collaboration partners.

How does it work?

The course proceeds through a combination of presentations, discussions, and workshops designed to foster interaction and learning.

The training is built on the ‘Business Attraction Management for Cities and Regions’ model (BAM). It offers participants new perspectives on long-term investment promotion, common concepts to enable collaboration between different units, and practical tools and strategies to enhance efficiency.

Figure: Business Attraction Management (BAM).

Registration and price

SEK 12,900/EUR 1135 excluding VAT, including coffee breaks, one lunch, a joint dinner on the evening of the first day, including reading material.

If there are more participants from the same organization, we offer a discount: SEK 18,900 for two participants or SEK 23,900 for three participants.

It is possible to register individuals from multiple organizations collaborating on the issues in your municipality or region to take advantage of the group discount.

What happens if the date doesn’t suit you?

If you prefer, we can come to you – for a full or half-day, with your team, on your home turf, with up to 20 participants.

About the course leaders

Fredrik Jonsson is highly experienced in regional and municipal investment and start-up promotion. During his seven years at Invest in Skåne, he worked as an investment advisor and business development manager in sectors such as cleantech, food, tech, gaming and industrial manufacturing, attracting both national and international investors to Skåne and its municipalities, often in close collaboration with municipal promoters. Before that, he worked with investment promotion and business development for the cluster organisation Cleantech Scandinavia. At Future Place Leadership, Fredrik has worked with a number of regional establishment and investment promotion projects.

Jessica Skantze has a solid background in municipal business promotion, strategy development and regional collaboration in investment and establishment promotion, competence supply, competence attraction and innovation promotion. During her six years at the business department of the City of Helsingborg, she worked with a number of initiatives in business promotion and skills supply.

At Future Place Leadership, Jessica has helped a number of municipalities and regions with process management, strategy development, regional collaboration, development of value proposition and learning about investment and establishment promotion.

Over the last 15 years, Marcus Andersson has worked with a wide range of Swedish, Nordic and European initiatives and assignments in the field of establishment and investment promotion, attractiveness of places, cluster and innovation promotion and competence attraction for places. He has helped a number of Swedish and Nordic municipalities and regions to develop strategies, action plans, market plans, analyses, training, concepts and activities for improved establishment and investment promotion. In 2016, he led the development project Business Attraction Management for Nordic Cities and Regions which together with 22 different municipalities, regions and national authorities in the Nordic region developed the methodology Business Attraction Management, which is now used by a number of organisations around the Nordic region.

For additional information,

Please contact the course organizer:

Marcus Andersson

ma@futureplaceleadership.com

+46 708 67 36 34

The post Training Course: Investment Promotion for Cities, Municipalities and Regions first appeared on Future Place Leadership.

Intresset från investerare för Sverige och svenska regioner och kommuner är högre än någonsin. Samtidigt professionaliserar många städer och regioner i Europa och Norden sitt etableringsfrämjande för att kunna utmärka sig i mängden – vilket gör att konkurrensen mellan olika platser ökar. 

Vi bjuder nu in svenska kommuner, regioner och innovationsmiljöer till en läranderesa med fokus på långsiktigt etablerings- och investeringsfrämjande som bidrar till tillväxt, innovationskraft och sysselsättning.

Det här får du som deltagare:

• Ett beprövat metodpaket – Business Attraction Management – som fokuserar på helheten kring etableringsfrämjande – varumärket, attraktionsprocessen och etableringsfasen – liksom den långsiktiga expansionen av en investering. 
• Gemensamma begrepp och de nödvändiga verktygen och strategierna som bygger på verkliga fall och best practice. 
• Aktuella och inspirerande investeringscase – och trendspaningar kring det senaste i branschen. 
• Möjligheten att dela erfarenheter, tips och grepp med andra deltagare från kommun, region eller innovationsmiljöer. 

Fokus på deltagarnas frågeställningar, bland annat:

• Hur marknadsför vi oss och vår plats för investerare och företag?
• Hur väcker vi intresse hos investerare och ser till att etablering och ”soft landing” går smidigt?
• Hur gör vi så att nyetablerade verksamheter kan expandera, är innovativa och blir framgångsrika på vår plats?
• Vilka är egentligen våra idealiska investerare?
• Hur passar vårt platsvarumärke in i etableringsfrämjandet?
• Hur formulerar vi fungerande värdeerbjudanden för vår plats?
• Vilka är de vanligaste fallgroparna inom investeringsfrämjande?

Vem bör delta?

Vi vill bjuda in alla svenska kommuner, regioner och innovationsmiljöer som har ambitioner att växa och utveckla sitt näringsliv.

Målgruppen är näringslivschefer, näringslivsstrateger, etableringsansvariga, affärsutvecklare, kommunikatörer, platsmarknadsförare och projektledare och andra som jobbar med näringslivsutveckling eller etableringar på kommunal eller regional nivå. 

Ni är välkomna att delta enskilt, men vi uppmuntrar deltagande som team – detta är  ett bra tillfälle att svetsa samman gruppen som jobbar med investeringsfrämjande.

Kurstillfällen 

Du kan välja mellan följande kurstillfällen:

• Stockholm, 14-15 april 2026 (kursen är mellan kl 10 dag ett till kl 14 dag två)

Hör av dig till oss om du är intresserad av en internationell variant av kursen, på engelska och med deltagare från olika länder. Kursen kan också ges som en skräddarsydd variant på hemmaplan hos dig, till vilken du kan bjuda in deltagare från din organisation och/eller andra samarbetspartners in din kommun eller region.

Hur går det till?

Kursupplägget består av en kombination av presentationer, diskussioner och workshoppar för att uppmuntra till interaktion och lärande.

Utbildningen utgår från “Business Attraction Management for Cities and Regions”- modellen (BAM) som ger deltagarna nya perspektiv på långsiktigt investeringsfrämjande, gemensamma begrepp för att kunna samverka mellan olika enheter, och konkreta verktyg och strategier för att bli mer effektiva.

Figur: Business Attraction Management (BAM). 

Anmälan och avgift 

• 12 900 SEK ex. moms där fika, en lunch, gemensam middag på kvällen första dagen samt all dokumentation ingår. 
• Om ni är fler från samma organisation så erbjuder vi en rabatt; 18 900 SEK för två deltagare eller 23 900 SEK för tre deltagare.
• Det går bra att anmäla personer från flera organisationer men som samarbetar kring frågorna i din kommun eller region för att ta del av mängdrabatten.

Vad händer om datumet inte passar?

Om ni föredrar så kan vi komma till er – en hel- eller halvdag, med ert team, på hemmaplan med upp till 20 deltagare.

Om kursledarna

Fredrik Jonsson har en bred och lång erfarenhet av regionalt och kommunalt investerings- och etableringsfrämjande i praktiken. Under sina sju år Invest in Skåne arbetade han i rollen som investerngsrådgivare och affärsutvecklingsansvarig inom bland annat sektorerna cleantech, livsmedel, tech, spelindustrin och industriell tillverkning, för att attrahera både nationella och internationella investerare till Skåne och dess kommuner, ofta i nära samverkan med kommunala främjare. Innan det arbetade han med investeringsfrämjande och affärsutveckling för klusterorganisationen Cleantech Scandinavia. Hos Future Place Leadership har Fredrik jobbat med en rad regional etablerings- och investeringsfrämjande projekt.

Jessica Skantze har en gedigen bakgrund inom kommunalt  näringslivsfrämjande, strategiutveckling och regional samverkan inom investerings- och etableringsfrämjande, kompetensförsörjning, kompetensattraktion och innovationsfrämjande. Under sina sex år på näringslivsavdelningen på Helsingborgs stad arbetade hon med en rad satsningar inom näringslivsfrämjande och kompetensförsörjning. Under sin tid på Future Place Leadership har Jessica hjälpt en rad kommuner och regioner med processledning, strategiutveckling, regional samverkan, utveckling av värdeerbjudande och lärande kring investerings- etableringsfrämjande.   

Marcus Andersson har under de senaste 15 åren arbetat med en stor bredd av svenska, nordiska och europeiska satsningar och uppdrag inom etablerings- och investeringsfrämjande, platsers attraktionskraft, kluster- och innovationsfrämjande och kompetensattraktion för platser. Han har hjälpt en rad svenska och nordiska kommuner och regioner att ta fram strategier, handlingsplaner, marknadsplaner, analyser, utbildningar, koncept och aktiviteter för bättre etablerings- och investeringsfrämjande. Han ledde 2016 det utvecklingsprojekt, Business Attraction Management for Nordic Cities and Regions, som tillsammans med 22 olika kommuner, regioner och nationella myndigheter i Norden tog fram metodiken Business Attraction Management, som numera används av en rad organisationer runt om i Norden.   

För ytterligare information

Vänligen kontakta kursansvarig

Marcus Andersson

ma@futureplaceleadership.com

0708-67 36 34 

The post Ny kurs: etablerings- och investeringsfrämjande för kommuner och regioner first appeared on Future Place Leadership.