Training: Talent Attraction Management for Cities and Regions 2018

Participants include the Nordics, Netherlands and Canada
Trainers: Yvonne van Hest (Program Director at Brainport Development, Eindhoven/ Netherlands)
Nikolaj Lubanski (Director of Talent Attraction, Copenhagen Capacity)

How can cities and regions attract and retain talent? How to create services, align multistakeholder agendas in your ecosystem? How to market? How to differentiate?

Training session: November 28-29 in Malmö and Lund (Greater Copenhagen).

Download the programme. 

What’s at stake. The global competition for talent is rapidly intensifying. Not only do employers need to step up efforts to attract and retain international talent, but cities, regions and countries are now entering this competition as well.

More and more European locations are now taking active steps to enhance their attractiveness to skilled workforce, creative talent and entrepreneurs – but what are the best strategies and tools for attracting talent, now and in the future?

Due to high demand, we will now do a new and updated version of the international training programme Talent Attraction Management for European Cities, Regions and Countries, that provides you with strategies and tools to successfully attract and retain talented people.

You will benefit from this management training programme by learning from a combination of hands-on, inspirational case and strategy presentations, interactive discussions and experience sharing with peers and experts.

The programme instructors represent some of the leading practitioners in the field in Europe: all with hands-on experience planning, implementing and evaluating international talent attraction and retention efforts on behalf of cities, regions and countries, as well as extensive experience in executing training initiatives.

We are also happy to announce that the session will take place in Greater Copenhagen in co-operation with Invest in Skåne. The airport to use is Copenhagen airpot and take the 15 min train to Malmö.

Focus of training programme

Based on best practices from the Nordics, Europe and selected global regions, the programme will cover some of the following topical issues:

  • Marketing and attraction strategies
  • Brand building and how to run effective attraction campaigns
  • Creating talent ambassador networks at home and abroad
  • Ensuring soft landing, reception and integration of talents
  • How to launch new initiatives – change management in a regional setting
  • Organisation, financing and governance in a ‘multi-helix’ context
  • How to optimise the link between innovation, FDI and talent attraction
  • How to measure impact – developing key performance indicators
  • From words to action – change management

3rd year in a row

Talent Attraction Management Training Course was held in 2016 in Amsterdam and Copenhagen and in 2017 in Berlin. We have had up to four people delegations from among others Singapore, Dubai, Birmingham, Italy, Copenhagen, Berlin, Brandenburg Region, Aarhus, Hannover, Work in Estonia, Oulu, Turku, Skövde and The New York Times.


Yvonne van Hest, Program Director at Brainport Development, Eindhoven/ Netherlands. LinkedIn.

Nikolaj Lubanski (Director of Talent Attraction, Copenhagen Capacity). LinkedIn profile and interview.


Download the programme. 

One person € 990 and two persons 1 590 € (excluding VAT). Includes course materials, lunch and refreshments.

TAMEU18 involves the Talent Mobility Session on the next day where we work on how cities could co-operate in sharing talent and facilitating their movement.

More information 

Join us in 2019 in Porto, Portugal.


Training: Talent Attraction Management for Cities and Regions 2018

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One person € 990 and two persons 1 590 € (excluding VAT)

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