New service: Destination Strategy Coaching


The tourism industry is going through its worst crisis in modern times. Many destination management organisations (DMOs) and municipalities have been forced to fundamentally change both how they operate in the short term and how they plan for the future – and being a destination manager has never been more difficult.

We want to assist you as a leader in achieving the result you want for your destination in times of crisis and change. 

We will therefore offer personal management coaching for destination leaders with an experienced practitioner from the field. 

The coaching will be in a trusted partnership with the leader and the coach to: 

  • Be of support in times of crisis and change 
  • Advice on building resilience for the future and reassess and focus the strategy
  • Advice on specific projects and get them to the next level – for example on stakeholder´s engagement, digital transformation, sustainability or how to run marketing campaigns in times of change 

About the coach: Inga Hlin Palsdottir 

The coach for destination leaders is Inga Hlin Pálsdottír who has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led the brand of Inspired by Iceland from its start in 2010 and was the Director of Visit Iceland (DMO) at Promote Iceland for a decade. She has also led successful changes for the brand of Iceland as a place and destination, both in crisis and in times of growth. Her main emphasis has been on stakeholder engagement, integrated marketing, sustainability, and responsibility in the industry. 

Read more about the coaching in this service description.

More information

Please get in touch with Marcus Andersson through email or phone +46 708 67 36 34 for more information.  


Get in touch with our

Marcus Andersson

    Download file

    Warning: Trying to access array offset on value of type bool in /data02/virt63240/domeenid/ on line 30

    Download the file by filling out the form below.

      By clicking, I consent that Future Place Leadership has access to my data (name and e-mail) which I can withdraw at any time by contacting the service provider via e-mail. (please read our Privacy Policy)