02-01-2018
We are happy to welcome you to the next Nordic Place Branding Conference, March 7th in Copenhagen!
Programme available here.
This year’s theme is how to turn the soft values of your place DNA into digital conversion and business? What gives the competitive advantage in place branding?
NPBC is the largest annual place branding, marketing and investment promotion event in the Nordics. It is a one day event organised for private and public before professionals professionals working with economic development, communications, talent attraction, investment promotion and tourism.
The speaker and participants line-up is getting larger and more international by the year, with 2017 in Helsinki having 150 people from 13 countries.
In 2018 we will explore:
- How to turn the soft values of your place DNA into digital conversion and business?
- What gives the competitive advantage in place branding?
- Reaching out to your target groups
- Engaging business, civic, cultural and scientific leaders on a common strategy to promote the city.
- Digital marketing
This year’s line up of cases include international place branding frontrunners and innnovators such as Singapore, Barcelona and Estonia. Not to meantion Nordic best practices such as Copenhagen, Greenland, Helsingborg and Træna.
We are very happy to work with our partners Copenhagen Capacity, Nordic Council of Ministers and Visit Denmark on this, not to mention the New York Times.
Welcome to the Nordic Place Branding Conference!