Place branding, Placemaking

Place branding, placemaking & Zaha Hadid Architects


In 2018 Zaha Hadid Architects won the master plan competition for Tallinn’s Old City Harbour or Vanasadam. The growing Nordic harbour will undergo extensive reconstruction and development until 2030.

We at Future Place Leadership had the privilege of writing the place brand strategy for Vanasadam 2030. It included a through guide on place brand vision, brand values, instructions on how to work with stakeholders, media. We also provided the harbour instruction for placemaking, to be true to its word of creating a contemporary and attractive urban area.

We wish Port of Tallinn all the best and look forward to observing how the Stream City masterplan by Zaha Hadid Architects will be implemented.

Stay tuned for more developments.

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