Talent attraction, Placemaking

Placemaking and talent attraction in a world-class innovation district


Photo credit: “Light Stream.” Source: Zaha Hadid Architects and Esplan OÜ

In mid 2020, we had the pleasure of working with Ülemiste City, one of the leading innovation districts in Northern Europe. Topic: placemaking and international talent.

Ülemiste City has enjoyed quite a growth and want to continue the journey by working in a smart way. This includes attracting and retaining (international) talent, digital nomads – and working with public spaces to make people come and stay at the campus.

We helped the city to benchmark other leading innovation districts and cities that have excelled in working with providing services to talents and give strategic advice on how to work with placemaking and making the innovation districts come alive in the 21st century. Our strategic recommendations will serve as input to the work that lies ahead with the implementation of their masterplan.

Located in Tallinn, Estonia, Ülemiste City is located next to the airport – and a 10 minute bicycle ride from the heart of the city. In the near future, a Zaha Hadid Architects designed Rail Baltic international railway terminal (pictured) will be built. Currently, the campus is a 36-hectare area and the largest knowledge-based economic environment in the country. There are 500 enterprises, some 12 000 employees working mostly at IT companies, start-ups, and development and shared service centres.

By 2025 Ülemiste City will have doubled its numbers to 20 000 employees, residents and students, with round-the-clock services on the campus.

More info

For placemaking, download our free handbook Placemaking in the Nordics 

Contact Pärtel for more info on our services.

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