An innovation and co-creation project on how to use digital transformation and service design, focused at making cities and regions more attractive for tourists and visitors.
Taking digitalisation for places to the next level
Tourism is one of the industries and aspects of a place – a city or region – that is undergoing heavy digitalisation. It is also one of the fastest growing industries in the world and a major employer. At the same time, competition between tourism destinations is fierce and many destinations struggle with scarce resources.
Last year, we ran the first edition of the project Digitalisation for Attractive Places together with 35 people from 12 different Nordic regions and municipalities. The participants learned about tools and strategies for digitalisation, such as Service Design, co-created new tools and prototyped and innovated new digital solutions.
We collected the project learnings in a toolbox for inspiration and knowledge sharing. If you are curious, here is the handbook!
One of the main conclusions from the 2018 project was: many tourist destinations need to re-think and innovate how they work with digitalisation – therefore, in 2020 will focus on digital tourism.
From place digitalisation – to tourist destination digitalisation
In 2020, we will help Nordic cities and regions Digitalise Tourist Destination Development & Marketing.
In this Nordic project we focus on challenges, qualities and ambitions related to tourist destination development & marketing – and use innovative methods such as Service Design and change leadership.
We now invite 15-20 destinations, cities and regions in the Nordic countries to this innovation and co-creation project.
Figure: The process – 4 steps to sucesss
Register via link above.
Project participants pay a fee according to their category and number of inhabitants of their location. Up to three participants per partner can participate in each meeting*:
National government agencies and ministries € 11,900
City/regional organisations (more than 100,000 inhabitants) € 8,900
City/regional organisations (between 50,000-100,000 inhabitants) € 6,900
City/regional organisations (less than 50,000 inhabitants) € 4,900
Clusters and science parks € 4,900
Early bird offer – 20 %. The early bird offer is valid until 31 December 2019.
*Partners that wish to bring more than three participants to a meeting can do so for a small additional fee.
Register for the event by filling out the form below.
Download the file by filling out the form below.