Talent Attraction Management for cities, regions and countries

How can cities attract talent?

More and more European cities and regions are taking active steps to enhance their attractiveness to talent and skilled professionals. This is because of increasing competition for talent between companies as well as countries and cities. How can cities attract more talent as a place?

What are the best strategies and tools for this? To answer the demand we have introduced the concept of Talent Attraction Management for places – cities, regions and countries. Talent Attraction Management or TAM is an integrated approach that sees talent attraction and retention as the management of four interrelated types of activities, coupled with coordination of those activities:

  1. Talent Attraction – marketing and recruitment activities
  2. Talent Reception – welcoming and ‘soft landing’ activities
  3. Talent Integration – activities aimed at helping talent to settle in and prosper in the longer term, e.g. networks for professional and social integration
  4. Talent Reputation – place branding and employer branding efforts and ambassador network models
  5. Management of the talent ecosystem – the glue that keeps the regional work to attract and retain talent together.

For more information

Read more about Talent Attraction Management.

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Join us in 2020 at the annual Talent Attraction Management training session, dates and location announced soon!

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Morten King-Grubert