Place branding, News
Strategic brand strategy improvement for Geneva
16-02-2020
We are grateful and honoured to have received the assignment from Geneva canton to help them become more attractive.
Our task is to research best practises, benchmark and provide strategic actionable recommendations to Geneva so they could be able to improve their international positioning. We have helped a range of cities and regions across the Nordics and Europe to develop their attractiveness, on top of what we are doing in Switzerland. The Nordics and Switzerland share a lot in terms of culture, holding diversity and human rights in high regard, socioeconomic context – and mountains, of course.
Geneva is a wonderful city boasting with a very high life quality, a bustling international community, international organisations, banks as well as innovation, fin-tech and culture scene.
International competition for tourists, international organisations, talents and investments has been on the rise for years and it will shows no signs of abating. All cities must prepare for the future, if they want to be on the radar even with the usual keywords like innovation, liveability or sustainability.
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Geneva is not the only city and not the only organisation in Switzerland we have worked with. Get in touch with Pärtel to know more!