Business attraction, Talent attraction, News

Talent Attraction Campaign for Emilia-Romagna region, Italy

The Northern Italian region welcomes international talent to thrive in Emilia Romagna

Together with ART-ER, Future Place Leadership is excited to announce that we will co-create and launch a pilot talent attraction campaign for the Emilia-Romagna region in Northern Italy.


We are pleased to partner with ART-ER Attractiveness Research Territory – the Joint Stock Consortium of  Emilia-Romagna leading their talent attraction and retention efforts.  Together we will develop a pilot for collaborative talent attraction services. Focus will be on a profile ‘most wanted’ by a number of employers in the region. Future Place Leadership will utilize our insights on value proposition, company engagement and global employer place branding activities and develop a targeted campaign with an innovative pre-selection process.

The specific target group (profile) to attract will be based on labour market data and local demand urgency. For this profile we will design a campaign strategy including what countries and demographics to target, which place/life and career assets to show and what channels to use. All of this is based on research data. Via ads on social media we actively reach out to the target group and try to induce/increase their interest in the Emilia Romagna region. The talents are lead through the funnel from initial interest towards qualification in a fun and engaging way. The desired call to action: being introduced to one or more employers looking for candidates like them. Ultimately, the employers decide on accepting the candidates delivered for further selection and hiring.

Partner & Director of Talent Attraction and Busines Development at Future Place Leadership, Morten King-Grubert: “We are pleased to have onboarded long time collaborator from The Hague region Nicole van Haelst  to help us service places in their campaign activities. With this expertise we make open jobs in a region such as Emilia-Romagna more visible amongst a specific group of people that would otherwise not have considered a career in the region. The combination of tech, place and company branding proves a strong formula and helps convert interested candidates into qualified leads. Engaging with talent in the pool is facilitated and will definitely leverage the attraction efforts in later stages.”

ART-ER Attractiveness Research Territory is a true place leader, taking initiative with the purpose of fostering the region’s sustainable growth by developing innovation and knowledge, attractiveness and internationalisation of the region And Emilia-Romagna for global talent.  A high quality and quantity of higher education is evident with 6 universities. Regional economy pillars of agri-food, building and construction, mechatronics and automotive are present with internationally known brands and a multitude of relevant companies and cluster organizations.  Furthermore, high growth areas such as health and well-being, creative industries and Digital Valley have been identified and can be fuelled by the advanced cross regional innovation platforms in place.


More info

Contact Morten King-Grubert for questions about the case, or to discuss how we can help your location in attracting and retaining talent and business.

Read more about our recent work in talent attraction here.

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Morten King-Grubert

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