Toolboxes

New handbook: Crisis management for tourism destinations

Download the handbook below!

Tourism destinations worldwide are going through the worst crisis in modern times – and are forced to be innovative and creative in their crisis response in order to help tourism actors survive. They also need to repurpose their marketing and development efforts to adapt to the current situation of closed borders and restrictions on free movement.

In this light, we are proud to present our latest handbook – aimed at helping destinations and municipalities tackle the current crisis and restart tourism in the new normal situation.

It comprises tips, advice and innovative practices from all over the world.

The main target group is Nordic DMOs and tourism destination managers and developers at the municipality and regional level.

The handbook focuses on three types of efforts:

  1. Response to the crisis
  2. Recovery – the next steps to reactivate tourism
  3. Resilience, meaning future possibilities to create the new normal of tourism

Background

The handbook was developed based on a webinar series on crisis management in the tourism industry, organised by us and our partner ustwo.

Inga Hlin Palsdottir, former Director of Visit Iceland and currently a destination adviser associated with Future Place Leadership, was guest speaker in the webinar series, sharing advice based on her experience of having dealt with several crises in the past.

Are you interested in advice on destination development and marketing? 

Check out our new Destination Strategy Coaching service – helping destination leaders manage change and crisis – or get in touch with Marcus Andersson, through email or phone: +46 708-67 36 34.

 

Download
Download file

handbook_crisis-management-for-tourism-destinations

Download the file by filling out the form below.

By clicking, I consent that Future Place Leadership has access to my data (name and e-mail) which I can withdraw at any time by contacting the service provider via e-mail. (please read our Privacy Policy)