We discussed questions such as: what can a destination marketing organisation do to deal with this very difficult crisis? What will the future of travel look like, post-coronavirus crisis?
Inga was Director of Visit Iceland for 10 years and handled several crises in that capacity – for example when a volcanic eruption in 2010 caused enormous disruption to air travel across Europe, an event that gave birth to the highly successful Inspired by Iceland campaign.
Listen to Inga’s advice, insights – and positive message – in this video interview.
Contact Marcus Andersson to discuss more how we can help with crisis management.