We reached out to Inga Hlín Pálsdóttir, former Director of Visit Iceland, to talk about crisis management and crisis communications in tourism destination marketing.     

We discussed questions such as: what can a destination marketing organisation do to deal with this very difficult crisis? What will the future of travel look like, post-coronavirus crisis?  

Inga was Director of Visit Iceland for 10 years and handled several crises in that capacity – for example when a volcanic eruption in 2010 caused enormous disruption to air travel across Europe, an event that gave birth to the highly successful Inspired by Iceland campaign.  

Listen to Inga’s advice, insights – and positive message – in this video interview.

More info

Contact Marcus Andersson to discuss more how we can help with crisis management.