The current crisis takes a lot of crisis management and short-term response from everyone in society, not the least in #DestinationDevelopment. It could also be a moment for reflection, learning and even innovation.

The tourism industry is now taking a major beating in many countries. But there will be an industry after #coronacrisis. Everyone will need to do their best to help the tourism industry find its way back to normal – or something close to normal.

In this video, we ask what is the future of destination marketing, place branding and what will the future look like for second tier cities.

Place marketing and branding. Case: Helsinki. Interview with Laura Aalto, CEO of Helsinki Marketing, February 2020

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If you would like to learn more about destination management or place branding, get in touch with Pärtel-Peeter Pere.