Trace of North, Branding the Nordics

The story of Oskar Metsavaht

This is a Trace of North in Brazil. We did this for the Nordic Council of Ministers, for the Branding of the Nordic Region project. #TheNordics @The_Nordics

How does one combine environmentalism, sustainability and luxury fashion? The formula is the unique coupling of Brazil and the Nordics that was pioneered by a brand called OSKLEN.

According to Forbes, Osklen is Brazil’s first global luxury brand, and its founder, Oskar Metsavaht, is innovating the aesthetics of design, while keeping ethics close to his heart. As a UNESCO Goodwill Ambassador, Oskar is a thought leader on how the fashion industry can work with sustainability causes and be more cognizant of the environment.

Read more here.