Do not miss the chance of registering to PLACExNordic with an Early Bird Discount.
Use the code: EarlyBird30  at checkout to receive the discount. Available until Nov 30. 

About PLACExNordic

PlacexNordic is Northern Europe’s meeting place for everyone working with place attractiveness – whether it’s about attracting talent, investment, visitors, or creating thriving communities for the people already living there.

Each year, we bring together city leaders, regional developers, policymakers, researchers, and business innovators to explore and test new ideas to find out what makes places resilient, competitive, and livable.

Next years theme is:

The conference will be held in Skellefteå, Sweden, 2-3 July 2026.  Few places in Europe have recently been as close to the frontline of transformation as Skellefteå, this Northern town have been through an extraordinary journey. The last couple of years Skellefteå have been through attracting one of Europe’s largest green industrial investments, to facing the shock of its collapse, and now guiding the city into its next chapter.
Skellefteå arrange  Society Expo 2026  (SE26) which is a perfect match for PLACExNordic as we are partnering up to offer you a greater value. 27 May- 9 June, 2026 Skellefteå is an international meeting place where the world gathers to explore the future of sustainable societies, innovation, and collaboration. The event will showcase pioneering ideas, groundbreaking projects, and practical solutions that address the global challenges of our time – from green energy and digitalization to inclusion and cultural transformation.

​PlacexNordic is a product of Future Place Leadership AB  a data-led agency that empowers places, cities, regions and countries, to attract and develop people and business.

Most welcome to join us at PLACExNordic 2026!

REGISTER HERE

Contact

The post Early Bird for PlacexNordic 2026 first appeared on Future Place Leadership.

We are currently running Talent Pool campaigns with 3 different regions in Europe

• Emilia-Romagna region in Italy, attracting Data Scientists, together with our client International Careers Emilia-Romagna
• Scotland, attracting Software Developers, together with our client TalentScotland
• Netherlands, attracting recruiters for Life Sciences and Health sectors, together with our partner TalentMark

A typical campaign looks like this:

The challenge

Emilia-Romagna region is looking for specific skill-sets in Software Development to strengthen growth and viability of businesses in the area. How to find and attract exactly the kind of professional profile they are currently the most in need of?

The solution

We tackle the challenge by

1. Developing the specific profile there is a shortage of, based on employer feedback and research on the talent target group
2. Designing and activating a tailored digital marketing campaign around that specific profile and
3. Leading these talents to a custom-built landing page, where AI powered chatbot filters and categorises the prospective recruits, to further lead them down the funnel into a selected group of highly skilled individuals. Which then are forwarded over to the companies for initial recruitment process

The result

The version 1.0 campaign for Emilia-Romagna overdelivered against all expectations. During a 6 week campaign period the custom landing page received 9500 clicks from Software Developers all over Europe via microtargeted digital ads, with almost 1000 started conversations with the chatbot. Finally after AI-assisted filtering process, 311 qualified candidates were delivered to the partner companies for further recruitment.

Given the considerable number of applications received, version 2.0 of the campaign started in May 2023, this time around looking for Data Scientists.

Additional value

Campaigns running at the moment with Scotland, the Netherlands and Emilia-Romagna 2.0 are following the same campaign structure as the example case above. In addition to delivering qualified candidates to businesses in the area, the campaigns offer valuable insights on

1. Which countries the most qualified and interested candidates are from, and

2. What factors makes your region attractive to your desired talent profile? These are useful data for future campaigns and projects.

If you are interested in hearing more about the Talent Pool campaigns, do get in touch!

The post International Talent Attraction – AI-supported campaigns across Europe attracting professionals first appeared on Future Place Leadership.