Future Place Leadership AB
114 28 Stockholm, Sweden
Registration number: 556981-5235
VAT number: SE556981523501
Please send a PDF invoice and not a paper invoice.
Co-founder and Chief Executive Officer
Marcus has been advising countries, cities, regions and clusters on talent attraction, business attraction, place branding, internationalisation and innovation, and has led a broad range of research and consultancy projects in Northern Europe. Marcus has worked for Baltic Development Forum, the Swedish Government, and the European Commission, with communication and management in policy areas such as cluster development, innovation, entrepreneurship and security policy, as well as with marketing in different positions.
Marcus holds an MA in Political Science from Uppsala University and an MSc. in Marketing, Business and Economics from Stockholm University School of Business, and has published a range of academic papers, articles, reports and handbooks on topics such as talent attraction, business attraction, cluster development and place branding.
Co-founder, Chief Operating Officer
Pärtel is the COO of Future Place Leadership. He's worked with Nordic capitals, Singapore, Business Finland, Berlin Partner, Bizkaia:Talent, Montreal International, Scottish Enterprise, Süd Tirol, Dubai and many others. He has advised Stockholm and Iceland on how to attract talents and improve the attractiveness of their locations.
He is a public speaker and workshops leader, from regional investment promotion workshops to start-up conferences to top level EU conferences. He moderates the Nordic Place Branding Conference, has been a part of the jury at City Nation Place, the annual place branding and marketing conference in London.
Pärtel has spent over five years as an adviser at the European Parliament working with foreign affairs, regional development and public relations.He holds a Master’s degree in Management, focusing on Nordic brand management, from the Vrije Universiteit Brussel. He speaks English, Finnish, Swedish,Estonian and reads Danish and Norwegian.
Senior Strategy Adviser
A Danish-born globalist, he has studied, lived and worked internationally in Austria, the UK and the US for a combined period of 7 years.
After successfully leveraging a background in international business, particularly related to the globalisation and export activities of Danish enterprises, Morten’s efforts and expertise today focus on the international marketing and branding of Denmark as a study and career destination for international talents.
Morten is one of the architects behind Copenhagen Capacity’s talent attraction programmes and Danish Youth Goodwill Ambassador, with a core focus of aligning foreign direct investments with talent attraction and retention.
Elise Perrault has a Master’s degree in Urban and Regional Strategies from Sciences Po. She worked in France with public authorities and municipalities on local development strategies, urban renewal programmes and social housing policy. She’s interested in gathering all the forces to make cities more sustainable, inclusive and fun and has experience working with inhabitants and civil society.
She currently works with Future Place Leadership and Stipo on building a European Placemaking Network.
Carleen Su is an associate consultant at Future Place Leadership. She is currently studying for a semester at the Stockholm School of Economics, and will finish her senior year at Harvard College with a degree in the History of Science & Technology.
She is particularly excited about the impact that innovative technologies will have on the future of the built environment, and she is looking forward to building her knowledge about the development and marketing of cities.
Consultant, business & innovation adviser
Mats Segerström is a consultant, business & innovation adviser and entrepreneur. Mats has international work experience from the ICT industry with the Ericsson group, and has been posted in Milan for the Swedish Trade Council/Business Sweden, a government trade promotion agency. He has been an investment manager in a corporate incubator, and gone on to found several start-ups and focuses on innovation and entrepreneurship, innovation systems, public-private partnerships and regional development.
Mats is a registered EU Expert/Evaluator with EASME’s 2016/SME Instrument. He is a graduate of Harvard College with a major in Psychology and Social Relations, and has a Business Administration degree from the Stockholm School of Economics. He is a founding member of Nordic Place Academy.
Mikael Byström is a Senior Adviser at Future Place Leadership. He has a background in communications and has served as Communications Director in the senior management of listed companies like the Trelleborg Group and the Boliden Group. As a consultant, he has a wealth of experience from working with private companies, public sector and cluster organisations, both in Sweden and internationally.
Mikael is an active cluster development advisor in the food area and works with both clusters and ‘superclusters’. Besides communication assignments, analysis and research, he is trained in and works with business intelligence, scenario planning and strategy processes.
Fernando Castillo is an associate consultant of Future Place Leadership in Latin America, based in Mexico.
He has been working with clusters from this region for the development of marketing and branding strategies. He has also published several academic articles on urban studies and tourism in international journals. His main research areas are city branding, destination marketing and cultural economy.
Fernando holds a PhD in Social Sciences and a master degree in Political Analysis and Media from Monterrey Institute of Technology and Higher Education. As a part of his research experience, Fernando collaborated with the Institute of Place Management in the High Street UK2020 project funded by the Economic and Social Research Council (ESCR).