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Contact

Future Place Leadership AB
C/O Openlab
Valhallavägen 79
114 28 Stockholm, Sweden
Registration number: 556981-5235
VAT number: SE556981523501
Please send a PDF invoice and not a paper invoice.

Who we are.

People

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Nicole van Haelst
Senior Adviser, Innovation hubs and talent acquisition
Phone:+31 654980909
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Inga Hlín Pálsdóttir
Senior Adviser, Destinations
Phone: +354 824 4375
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Elsa Hedman
Marketing Consultant
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Marcus Andersson
Co-founder and Chief Executive Officer
Phone:+46 708 67 36 34
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Morten King-Grubert
Director of Talent and Business Development
Phone:+45 61 30 45 26
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Elise Perrault
Consultant
Phone:+46 73 894 5403
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Pärtel-Peeter Pere
Co-founder, Chief Operating Officer
Phone:+46 70-794 90 21
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Dr Ave Lauren
Associate consultant
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Leeni Vanhanen
Research assistant
Phone:+358406506355
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Mats Segerström
Consultant, business & innovation adviser
Phone:+46 702 67 14 09
Employee

Nicole van Haelst

Senior Adviser, Innovation hubs and talent acquisition

Phone:+31 654980909

As an expert and entrepreneur, Nicole shapes the interface between place making, talent attraction, foreign direct investment (FDI) and technology. She adds value to any venture with her expertise in funding, strategy & business development, digital marketing and implementing change.

As a strategic director and advisor to regional investment policies, Nicole’s influence in Talent Acquisition and Retention transcends borders. The International Community Platform (ICP) has been the vehicle she initiated (2008) to do so. ICP is an employer driven platform to optimise the quality of life and career for global talent. She has contributed to the flourishing of The Hague and Rotterdam area as a global talent hub and worked with INSEAD to have both cities rank in the Global Talent Competitiveness Index (GTCI). Driven by the fact that ‘business follows talent’, she has secured ‘talent’ as a solid pillar in foreign investment organisations. Nicole joined Future Place Leadership as a strategic partner in 2020.

She holds Master’s degrees in Political Science from the University of Groningen and Germanic Philology from Ghent University (cum laude).

Employee

Inga Hlín Pálsdóttir

Senior Adviser, Destinations

Phone: +354 824 4375

Inga Hlin Palsdottir has a background as Director of Visit Iceland, the national DMO of Iceland.

She has been an integral part of branding and promotion for Iceland for over a decade and has been involved with all aspects of the tourism industry. She led successful changes for the brand Iceland as a place and destination – both in crisis and in times of growth – contributing to the fact that the tourism industry in Iceland went from being the third largest revenue generating industry to the largest one. Iceland was also transformed into a whole year-round destination in all regions of the country.

Inga brings deep understanding of tourism industry and expertise of issues such as branding and integrated marketing, stakeholder engagement, sustainability, crisis management and change leadership to Future Place Leadership and our clients. She is working with assignments focusing on destination development and marketing, crisis management, leadership, place branding and digital transformation. Learn more about our Destination Strategy Coaching service here: www.futureplaceleadership.com/new-service-destination-strategy-coaching/
Where destination leaders get a chance to get unique one-to-one advice on strategy, crisis management and leadership from Inga.

Employee

Elsa Hedman

Marketing Consultant

Elsa is the resident marketing consultant at Future Place Leadership. She has worked
many years in digital marketing for some of the biggest media agencies in
the world, based in Denmark and New Zealand. She specialises in
planning and executing digital strategy across multiple markets. After several successful years of advising clients such as IBM Nordics and L'Oréal Nordics, she has leveraged her international experience and come back to her original field of interest: Place branding and talent attraction.

Elsa brings her expertise to the clients of Future Place Leadership by coaching on marketing digital transformation. She develops the overall marketing strategy to suit the particular needs of a region. She plans, executes, analyses and reports campaign performance utilising all digital tactics: Paid social, programmatically bought and direct buy ad space, SEM & SEO, plan influencer & partnership campaigns, podcasts, anything digital really. In addition, Elsa can also plan offline activities such as print, TV and outdoor.

Elsa has an MA in International Business Communication from Aarhus University, and was one of the first Youth Goodwill Ambassadors, a talent attraction programme of Copenhagen Capacity’s. She wrote her master’s thesis in Talent Attraction and Retention in Denmark.

Employee

Marcus Andersson

Co-founder and Chief Executive Officer

Phone:+46 708 67 36 34

Marcus has been advising countries, cities, regions and clusters on talent attraction, business attraction, place branding, internationalisation and innovation, and has led a broad range of research and consultancy projects across Northern Europe. Marcus has worked for Baltic Development Forum, the Swedish Government, and the European Commission, with communication and management in policy areas such as cluster development, innovation, entrepreneurship and security policy, as well as with marketing in different positions.

Marcus holds an MA in Political Science from Uppsala University and an MSc. in Marketing, Business and Economics from Stockholm University School of Business, and has published a range of academic papers, articles, reports and handbooks on topics such as talent attraction, business attraction, cluster development and place branding.

Employee

Morten King-Grubert

Director of Talent and Business Development

Phone:+45 61 30 45 26

After successfully leveraging a background in international business, particularly related to the globalisation and export activities of Danish enterprises, Morten's efforts and expertise today primarily focus on the international marketing and branding of cities, regions and countries as a study and career destination for international talents.

Morten is one of the original architects behind Copenhagen Capacity’s talent attraction and retention programmes with a core focus of aligning foreign direct investments with talent attraction and retention as well as the development of their ambassador corps activities.

Prior to joining Future Place Leadership he among others took a Denmark based startup from the living room to 5 million euro in annual revenue. He also dedicates his time and passion to leadership, cultural diversity en entrepreneurship as part of the university faculty of DIS - Study Abroad.

Employee

Elise Perrault

Consultant

Phone:+46 73 894 5403

Elise Perrault has a Master’s degree in Urban and Regional Strategies from Sciences Po. She worked in France with public authorities and municipalities on local development strategies, urban renewal programmes and social housing policy. She’s interested in gathering all the forces to make cities more sustainable, inclusive and fun and has experience working with inhabitants and civil society.

She currently works with Future Place Leadership and Stipo on building a European Placemaking Network.

Employee

Pärtel-Peeter Pere

Co-founder, Chief Operating Officer

Phone:+46 70-794 90 21

Pärtel is the co-founder and COO of Future Place Leadership.

He is an urban strategist and management consultant focusing on the attractiveness of places. Pärtel works with cities and countries on how to attract and retain international talent, how to work with sustainability, smart cities and investments. Recently, he has co-authored "Placemaking in the Nordics", a handbook on public spaces and Women in Tech, a white paper on how to make the tech industry more diverse, fair and productive.

Pärtel has worked with all Nordic capital as well as Utrecht, Singapore, Business Finland, Berlin Partner, Bizkaia:Talent, Montreal International, Scottish Enterprise, Iceland and many others. He curates the annual Nordic Place Branding Conference. Previously Pärtel worked at the European Parliament with foreign and defence affairs, regional development and public relations. He holds a Master’s degree in Management. He speaks English, Finnish, Swedish, Estonian and reads Danish and Norwegian. Father of three.

Employee

Dr Ave Lauren

Associate consultant

Ave is an expert on digital nomads and talent mobility. She holds a Ph.D. in Geography from the University of Cambridge, where she researched highly- skilled migration to global cities and technopoles, focusing on talent flows to the San Francisco Bay Area (including Silicon Valley) and London. She has also carried out on (labour) migration policy research on Canada and Morocco.

Ave has extensive international migration policy research experience, focusing in particular on skilled migration policies, short-term and circular mobility and talent attraction.

Employee

Leeni Vanhanen

Research assistant

Phone:+358406506355

Leeni is the team's research assistant and is based in Helsinki. She holds a master's degree on European Studies from Aarhus University. Her work and studies have taken her to Helsinki, Tallinn, Denmark, the rest of Europe and Greenland.

Employee

Mats Segerström

Consultant, business & innovation adviser

Phone:+46 702 67 14 09

Mats Segerström is a consultant, business & innovation adviser and entrepreneur. Mats has international work experience from the ICT industry with the Ericsson group, and has been posted in Milan for the Swedish Trade Council/Business Sweden, a government trade promotion agency. He has been an investment manager in a corporate incubator, and gone on to found several start-ups and focuses on innovation and entrepreneurship, innovation systems, public-private partnerships and regional development.

Mats is a registered EU Expert/Evaluator with EASME’s 2016/SME Instrument. He is a graduate of Harvard College with a major in Psychology and Social Relations, and has a Business Administration degree from the Stockholm School of Economics. He is a founding member of Nordic Place Academy.