Birger Jarlsgatan 57 C, 113 56 Stockholm, Sweden
Phone: +46 708 67 36 34 21
Registration number: 556981-5235
VAT number: SE556981523501
Please send a PDF invoice and not a paper invoice.
Senior Consultant, Talent Attraction and Investment Promotion
Jessica has over 15 years experience of working in the field of consulting and project management for the public sector in Sweden. She has a particular focus and talent in managing complex triple helix projects bringing stakeholders together from academia, business and public sector in order to find new solutions to attract and retain competence and establish relevant academic and vocational educational programmes.
Since moving to Helsingborg, a small coastal gem in Sweden’s south, Jessica has become a passionated practiser of winter swimming. The energy from the sea is definitely something that can be experienced all year around. Apart from swimming Jessica loves to go running and is a aiming to do a half marathon along the coast line of northwestern Skåne during the spring.
Senior Consultant, Talent Attraction and Investment Promotion
Phone:+46 70 342 7426
Camilla is a communication strategist and marketing specialist with more than 15 years of experience, specialising in digital talent attraction and place branding.
Before joining the Future Place Leadership team she was the co-creator of a digital platform gathering senior consultants, developed by one of Sweden's largest HR-groups. She has also been the Marketing Manager for Sweden’s 4th largest shopping mall, focused on strengthening the place brand and the position as a vibrant city center that combines retail, food experience, culture and community. Apart from that she was also running the Swedish-American Chamber of Commerce in LA for a few years, which involved project management of various initiatives to connect Swedish creative industries with the entertainment industry in LA. One of the largest projects was The Swedish Affair, gathering hundreds of different companies and public stakeholders during a 3 day event in LA.
She is also a killer at 8-ball, and once she won the whole informal 8-ball tournament at the KFOR military camp during a field trip in Kosovo.
Consultant and Place Strategist
Phone:+46 702 45 92 55
Klara is a place strategist, with expertise in urban development and how the built environment affects people’s quality of life.
Klara holds a Master’s degree in Sustainable Urban Planning and Design from the Royal Institute of Technology. She has previously worked in both the public sector and as a consultant for Sweco and Spacescape.
Klara’s core competencies include dialogue processes with stakeholders and residents about places, sustainability assessments, development and analysis of urban qualities and managing master planning projects. She also has experience in working with children's perspective within urban planning.
Klara has also studied UX/UI-design, which has contributed to a deeper understanding for how planning processes can ensure a good user experience for a place’s different users and target groups.
Klara is a consultant at Future Place Leadership since September 2021, working with analysis and project management connected to place development. She is also the project manager for the Nordic Place Branding Conference 2022 in Helsingborg.
Co-founder and Chief Executive Officer
Phone:+46 708 67 36 34
Marcus Andersson is Founder and CEO of Future Place Leadership, and
specialises in talent attraction for places, investment promotion, place
development and regional development. He has advised countries and cities such
as Finland, Denmark, Basque Country, Estonia, Ireland, Sweden, Scotland, Berlin,
Barcelona, Stockholm and Oslo on talent attraction, investment promotion and
His work has been featured in global media such as BBC Global News, Forbes,
Bloomberg, and BBC Worklife. He has co-authored several books, such as
“Innovating Talent Attraction – a Practitioner’s guide for Cities, Regions and
Countries” and “Nation Branding in Europe”.
Marcus holds an MA in Political Science and MSc. in Marketing, Business and
Economics. He is a trained intelligence analyst and has worked in management
and communications positions for the Swedish Migration Agency, Swedish
Ministry of Enterprise, Swedish Security Service, Baltic Development Forum and
the European Commission, in policy areas such as security policy, migration,
sustainability and innovation. Apart from his day-job at Future Place Leadership,
he’s also an officer in the Swedish Army reserve forces
Senior Consultant, Innovation Hubs and Talent Acquisition
As an expert and entrepreneur, Nicole shapes the interface between place making, talent attraction, foreign direct investment (FDI) and technology. She adds value to any venture with her expertise in funding, strategy & business development, digital marketing and implementing change.
As a strategic director and advisor to regional investment policies, Nicole’s influence in Talent Acquisition and Retention transcends borders. The International Community Platform (ICP) has been the vehicle she initiated (2008) to do so. ICP is an employer driven platform to optimise the quality of life and career for global talent. She has contributed to the flourishing of The Hague and Rotterdam area as a global talent hub and worked with INSEAD to have both cities rank in the Global Talent Competitiveness Index (GTCI). Driven by the fact that ‘business follows talent’, she has secured ‘talent’ as a solid pillar in foreign investment organisations. Nicole joined Future Place Leadership as a strategic partner in 2020.
She holds Master’s degrees in Political Science from the University of Groningen and Germanic Philology from Ghent University (cum laude).
Director of Talent and Business Development
Phone:+45 61 30 45 26
After successfully leveraging a background in international business, particularly related to the globalisation and export activities of Danish enterprises, Morten's efforts and expertise today primarily focus on the international marketing and branding of cities, regions and countries as a study and career destination for international talents.
Morten is one of the original architects behind Copenhagen Capacity’s talent attraction and retention programmes with a core focus of aligning foreign direct investments with talent attraction and retention as well as the development of their ambassador corps activities.
Prior to joining Future Place Leadership he among others took a Denmark based startup from the living room to 5 million euro in annual revenue. He also dedicates his time and passion to leadership, cultural diversity en entrepreneurship as part of the university faculty of DIS - Study Abroad.
Head of Marketing
Phone:+358 749 8121
Elsa is the resident marketing consultant at Future Place Leadership. She has worked 10+ years in digital marketing for some of the biggest media agencies in the world, based in Denmark, Finland and New Zealand. She specialises in planning and executing digital strategy across multiple markets. After several successful years of advising clients such as IBM Nordics, L'Oréal Nordics and Tourism New Zealand, she has leveraged her international experience and come back to her original field of interest: Place branding and talent attraction.
Elsa brings her expertise to the clients of Future Place Leadership by coaching on marketing digital transformation. She develops the overall marketing strategy to suit the particular needs of a region. She plans, executes, analyses and reports campaign performance utilising all digital tactics: Social, programmatically bought and direct buy ad space, SEM & SEO, plan influencer & partnership campaigns, podcasts, anything digital really.
Elsa has an MA in International Business Communication from Aarhus University, and was one of the first Youth Goodwill Ambassadors, a talent attraction programme of Copenhagen Capacity’s. She wrote her master’s thesis in Talent Attraction and Retention in Denmark.
Sam is the resident Data Analyst and a MSc student at KTH Royal Institute of Technology.
Senior Consultant, Investment Promotion and Regional Development
Greta is a marketing and communication consultant, with expertise in social media management, digital and branding strategy and qualitative research.
She holds a Master’s degree in Marketing Management from Bocconi University, majoring in Business Communication and social media.
She’s shown a great interest in place branding and cities sustainable development, learning the best strategies to help cities become more attractive and reach a strong positioning.
She carried out a rebranding project for the city of Turin and she spent one year as a researcher for the University of Lugano, starting a project on smart cities, technological innovation and citizens collaboration practices.
She has previously worked for international realities as Kantar, Combo and Oliver James Associates, understanding marketing and communication practices across different industries: advertising, hospitality and recruitment.
Greta is marketing manager at Future Place Leadership since august 2021, supporting their business and sales operations, focusing on brand awareness building activities, developing content marketing and designing and implementing communication plans.
Senior Consultant, Business & Innovation
Phone:+46 702 67 14 09
Mats Segerström is a consultant, business & innovation adviser and entrepreneur. Mats has international work experience from the ICT industry with the Ericsson group, and has been posted in Milan for the Swedish Trade Council/Business Sweden, a government trade promotion agency. He has been an investment manager in a corporate incubator, and gone on to found several start-ups and focuses on innovation and entrepreneurship, innovation systems, public-private partnerships and regional development.
Mats is a registered EU Expert/Evaluator with EASME’s 2016/SME Instrument. He is a graduate of Harvard College with a major in Psychology and Social Relations, and has a Business Administration degree from the Stockholm School of Economics. He is a founding member of Nordic Place Academy.