Telemark, Norway – Business Attraction Management Strategy

Telemark county council and partners participated in our Business Attraction Management project in 2015-2016. It is one of the 22 partners of BAM that really found the models and cases useful in the project and has managed to effectively use them in their day to day operations. What is more, this is a notion shared by a number of people.

For example, arranging a process with business clusters to identify areas where the region can develop oneself in a particular area (smart specialization). Working with multiple stakeholders is key when making the value proposition of your place more effective and more clear.

The challenge still remains of course to make full use of the methods. It is a cross-sectorial and multi-organisational change management challenge. Things take time. But the vector is looking good!


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