Sign Up Now: Enhance your Location’s Talent Attraction Capabilities
In today’s competitive landscape, cities and regions must excel at attracting, receiving, and retaining international talent. This comprehensive training offers essential skills and insights to help you stand out as a top career destination amidst ongoing global changes like remote work and shifting life priorities. As cities and regions worldwide vie to become top destinations for talent, understanding and implementing effective talent attraction strategies is critical. This shift, driven by changes in remote work preferences and global uncertainties, demands a strong, appealing value proposition for the international workforce. Our training equips organizations with best practices to stand out in this competitive landscape.
This sought after training program will be hosted in the Greater Amsterdam region combining hands on training and a study tour to experience the great progress within talent attraction and retention the region has accomplished as well as across The Netherlands as a whole.
Dates: February 4-5, 2025
- Understand and Implement Best Practices: Learn the industry standards and best practices to effectively attract international talent.
- Expert-Led Insights: Gain actionable strategies from Morten King-Grubert and Nicole van Haelst, seasoned experts in place marketing and talent attraction.
- Interactive Sessions: Engage in sessions on collaborative attraction strategies with stakeholders, real-world case studies from across Europe, and data-driven insights on global workforce preferences.
- Study tour program to visit regional benchmarks
- Collaborative techniques with stakeholders, universities, and employers.
- Inspiration from best practices in cities from Copenhagen to Berlin.
- Tools for building a compelling value proposition.
- Strategies to plan and execute successful talent attraction campaigns.
- KPI development and monitoring frameworks.
Speakers and Sessions:
During the training and study tour we will dive into great lessons learned from the Netherlands. Yulia Hess (Amsterdam), Renate Bouwman (Arnhem-Nijmegen), Deborah Valentine (ACCESS) will have very interesting insights to share about what worked for them, and what didn’t. Zaanstad too – part of the Amsterdam Metropole region shares how they transition to a more demand driven approach to the labour market challenges. We will also go to visit the Expat Center Amsterdam with their longstanding and broad service to internationals and their focus on dual career support.
Meanwhile the best practices and methodologies from all over Europe will be the cornerstone of insights from Future Place Leadership.
This program is ideal for anyone involved in economic development, place marketing, and human capital agendas, including public sector policy units, economic development arms, and representatives from science parks and educational institutions.
- Location: Day 1: Zaanstad (25 min from Amsterdam Schiphol Airport). Day 2 (Zaanstad and Amsterdam (Study visit)
- Date: February 4-5, 2025
- Price: EUR 1375 (excl. VAT). Discounts available for multiple attendees from the same organization. Travel and lodging not included.
Can’t make the date?Contact us for on-site training options for up to 20 participants.
Program:
Tuesday February 4th
11.30 hrs: arrival at Zaanstad city hall for welcome and lunch
12.30 – 17.30 hrs: TAM training
19.00 hrs: dinner
Hotels recommended
Inntel Hotels Zaandam
Zaan Hotel Zaandam
Wednesday February 5th
08.00: Stand up Breakfast
10.00 hrs: to Amsterdam Zuid-as.
15.00 hrs: end of study visit program
About the course leaders
Nicole has over 15 years experience in the field of strategy development and regional collaboration to find new and innovative solutions for public and private employers to attract and recruit talent
As an expert and entrepreneur, Nicole shapes the interface between place making, talent attraction, foreign direct investment (FDI) and technology. She has a track record as a founder, setting up and scaling meaningful businesses by applying research and technology.. She adds value to any venture with her expertise in funding, strategy & business development, digital marketing and implementing change.
As a strategic director and advisor to regional investment policies, Nicole’s influence in Talent Acquisition and Retention transcends borders. The International Community Platform (ICP) has been the vehicle she initiated (2008) to do so. ICP is an employer driven platform to optimize the quality of life and career for global talent. She has contributed to the flourishing of The Hague and Rotterdam area as a global talent hub and worked with INSEAD to have both cities rank in the Global Talent Competitiveness Index (GTCI). Driven by the fact that ‘business follows talent’, she has secured ‘talent’ as a solid pillar in foreign investment organisations.
Nicole holds Master’s degrees in Political Science from the University of Groningen and Germanic Philology from Ghent University (cum laude).
After successfully leveraging a background in international business, particularly related to the globalisation and export activities of Danish enterprises, Morten’s efforts and expertise today primarily focus on the international marketing and branding of cities, regions and countries as a study and career destination for international talents.
Morten was one of the original architects behind Copenhagen Capacity’s talent attraction and retention programmes with a core focus of aligning foreign direct investments with talent attraction and retention as well as the development of all services, stakeholder engagement, funding, ambassador programmes, and marketing activities.
As a director with Future Place Leadership Morten has supported governments, regions and cities all over Europe in optimizing their talent attraction management efforts ranging from benchmark and policy recommendations to strategy, global best practices and operational activities.
He is the co-author of the acclaimed boon: Innovating Talent Attraction and the architect behind the recently launched European Talent Mobility Forum. Morten holds a Masters Degree in International Business. Having studied, worked and lived internationally in the UK, Austria and the United States as well as expatriated to the United States in recent years, Morten has personally experienced the talent attracting and retention journey extensively and uses that experience in his professional work proactively.
- Email: mkg@futureplaceleadership.com | nvh@futureplaceleadership.com
- Phone: +1 720 602 5257 | +31 6 54 980909
