Anna Iderot Bjelke – Senior Consultant

Anna Iderot Bjelke is a strategic and forward-thinking leader with more than 25 years of experience in place marketing, destination development and brand strategy. She works at the intersection of strategy and implementation, focusing on how cities and regions can strengthen their attractiveness for residents, talent, investors and visitors.

As the Programme Director of PLACExNordic, Anna leads the planning and delivery of Northern Europe’s leading conference on place development and talent attraction. She oversees the full scope of the event — from content and partnerships to marketing and execution. In parallel, she serves as a Senior Consultant at Future Place Leadership, contributing to international assignments related to place competitiveness and positioning.

Anna has led complex development processes in both public and private organisations, including the creation of Örebro’s award-winning place brand platform and strategic brand work within IKEA. Her strength lies in combining analytical depth with hands-on execution and in designing co-creative processes that build long-term pride and clear strategic direction.

She lives in the Stockholm archipelago, where she recharges in nature — preferably on skis, in any direction.

Expertise: Place making, Destination development, Brand strategy and Event planning.