Talent City Index Sweden 2026 report is finally here!
Where would today’s and tomorrow’s qualified workforce prefer to work and live?
It is a question that many municipalities, regions, investors and employers are asking themselves – now that talent shortage is greater than ever throughout many industries.
The Talent City Index report was created to to investigate and benchmark how cities rank against each other in the fierce competition for skilled workforce, to be used as a tool and guidance to improve a city’s attractiveness and retention power.
Introduction to the report:
We asked 3,600 Swedes aged 20–50, the age group most likely to relocate, where they would like to live and work in the future.
Talent City Index (TCI) ranks 80 Swedish cities based on their attractiveness to this target group. We also assessed which regions are at risk of losing residents in the future.
TCI gives answers to questions such as:
- What are your city region’s main attraction factors? What are the weaknesses that need to be developed or communicated better?
- Among which professional and age groups is your city region most attractive? And least attractive? What other cities are competing for the same target group?
- How big is the risk that your region will lose residents? What factors explain why people choose to stay in their current location?
- Which driving forces are most important when moving? What obstacles does the target group experience? How do the driving forces differ between those who work and those who study and between different age and professional groups?
- Where do different professional and age groups prefer to live and work? Where, for example, do those in IT, healthcare, teachers and engineers prefer to live and work?
What’s new in this years report?
- A few new municipalities: Finspång, Tierp, Östhammar and Mariestad
- Place brand awareness and strength, including at county level
- NPS – Net Promoter Score for respondents’ own location
- Labour market and industry associations
- More trend analysis over time, and deeper analysis in the report
- (Willingness to commute and attitudes towards remote work)
The free version which anyone can download via the button below (in Swedish)
