Business Attraction Management in Nordic Cities and Regions (BAM)
was a Nordic development project focusing on the next generation business attraction and investment promotion practices. The collaboration project aimed at identifying and developing new tools and strategies for investment promotion. The new tools and strategies were co-created with the project’s more than 60 participants, representing 22 organisations from six countries in the Nordics and Baltics.
BAM is a holistic approach to strategies, processes and activities aiming at attracting and making full use of inward investment activity. It is based on the unique, localised competencies, resources and networks of the place – the ecosystem of business activity. A total of 15 case studies were performed, focusing on, for example, how to attract venture capital, start-ups and entrepreneurial talent, how to attract different types of business such as data centres, logistics and ICT businesses, how to build ambassador networks that help attract new businesses and how to use you challenges as a place as a basis for business attraction.
The operating model of the project itself was designed to ensure a process that creates outputs that meet the demands of the participating city, regional and investment promotion organisations.
The project resulted in the “Handbook on Business Attraction Management for Cities and Regions”, which presents new strategies, tools and activities for successful business attraction (published in February 2016). See Publications to download the free handbook.
The 60 participants of the project represented 22 cities or regional partnerships in six countries:
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