This handbook focuses on helping cities and regions in improving their ability to attract businesses, investments and entrepreneurs. The handbook has been developed off the back of the project “Business Attraction Management in Nordic Cities and Regions“.
The last decade has witnessed intensified competition between places and regions for investments. New places have entered the competition, at the same time as the global pool of investments has been shrinking.
The purpose of this handbook, therefore, is to identify strategies, tools and activities for effective and innovative Business Attraction Management for cities and regions. The handbook offers inspiration and guidance on how business attraction can be initiated, managed and developed.
One special feature of the handbook is that it focuses on how business attraction can be integrated with the general innovation and growth agenda of the place.
What is Business Attraction Management?
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