Talent Pools – Finding & recruiting international talent with specific profiles
Summer 2023 we ran Talent Pool campaigns with 3 different regions in Europe:
- Emilia-Romagna region in Italy, attracting Data Scientists, together with our client International Careers Emilia-Romagna
- Scotland, attracting Software Developers, together with our client TalentScotland
- Netherlands, attracting recruiters for Life Sciences and Health sectors, together with our partner TalentMark
A typical campaign would look something like this:
The challenge
Scotland is looking for specific skill-sets in Software Development to strengthen growth and viability of businesses in the region. How to find and attract exactly the kind of professional profile they are currently the most in need of?
The solution
We tackle the challenge by
- Developing the specific profile there is a shortage of, based on employer feedback and research on the talent target group
- Designing and activating a tailored digital marketing campaign around that specific profile and
- Leading these talents to a custom-built landing page, where the talent chatbot filters and categorises the prospective recruits, to further lead them down the funnel into a selected group of highly skilled individuals. Which then are forwarded over to the companies for initial recruitment process
The result
Using Emilia-Romagna as an example case in point: During a 6 week campaign period the custom landing page received almost 30 000 clicks from Data Scientists from all over Europe, with over 4000 started conversations with the chatbot. Finally after candidate filtering process, 311 qualified candidates were delivered to the partner companies for further recruitment.
Numbers for Scotland and Netherlands will be updated shortly.
Additional value of Talent Pool campaigns
In addition to delivering qualified candidates to businesses in the area, the campaigns offer valuable insights on
1. Which countries the most qualified and interested candidates are from, and
2. What factors makes your region attractive to your desired talent profile? These are useful data for future campaigns and projects.
If you are interested in hearing more about the Talent Pool campaigns, do get in touch!
More on the topic
Find our free handbooks & white papers on Talent Attraction at our handbook library!
