International Talent Map, Talent City Index, Expat Study, International Perception Study. We have spent years developing the data products you need using our expertise and advanced partnership network across Europe. But if you get lost in what is what, we get it:) So we have simplified it all. It is a 3 step journey, where you can start exactly, where it makes most sense for you.
The result: Introducing our latest product: The International Talent Studies
The International Talent Studies is meant for government agencies, national and regional investment promotion agencies, investors and employers responsible for business and talent acquisition but challenged by a tight labor market and increasing competition for talent on a global scale:
- What are the most wanted profiles in your region?
- Where in the world are they to be found and,
- How to make them choose you?
Knowing the answers to these three questions is the foundation of successful innovation hubs and regions. Securing Access to Talent starts with understanding the needs of your customer: employers and talent.
The value for you
The International Talent Studies helps you respond (more) adequately to the talent risks that companies and organizations experience on a daily basis: can I find enough of the right talent to deliver my services and navigate the energy transition, digitization and other transformations that result from the world around us. The insights are key in strengthening regional economic structures, cluster development, and strategic Talent Attraction Management.
The International Talent Studies: three modules
For the acquisition and retention efforts to pay off, employers and public and private service providers need to know:
- Who are we looking for? | Demand for Talent analysis
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- What kind of professions or profiles are most wanted?
- What kind of skills: professional, digital and social skills?
- How many?
- What are the fastest growing profiles and skills?
- Today and in the near future?
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- Where to be found? | Scarcity levels and availability
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- Levels of scarcity: how available are these specific talents in the home market and elsewhere, in Europe, rest of the world?
- Likelihood to relocate internationally
- to your country specifically?
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- How to attract / retain? | Drivers and Perceptions of Talent
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- What motivates people regarding international career mobility?
- What are the more generic drivers?
- What is more specific to age, educational background, profession or nationality?
- Which of them relate more to the working environment, which ones to the living environment?
- Which are most decisive?
- What is the image of your country / region / city as a career destination amongst international professionals?
- Level of knowledge
- Level of preference as a career destination?
- What is the reputation: how do internationals experience the quality of the career destination in person?
- What motivates people regarding international career mobility?
Another way to look at it:
– The first question relates to the Employer needs. What makes them lie awake?
– The second question requires an analysis of the supply of talent home and abroad with the focus on the most wanted profiles and skills.
– The third question relates to the Talent needs. What do they expect regarding the working and living environment and what would make them relocate abroad for a career step?
The research framework provides three chapters that can be delivered as modules or a holistic set of insights.
Actionable insights for a strong regional economy
The data and insights gained from the International Talent Studies help build the foundation to successfully:
- Strengthen the regional economic structures by means of an enabling labor market. The demand-driven process ensures better alignment between the supply of talent with innovation and employer needs;
- Align stakeholders on a strategic and targeted Talent attraction and retention Agenda focused on the most wanted profiles by the collective of employers;
- Deliver the business case for more investments in the Talent Intelligence function – the data-driven approach;
- Optimize the talent / candidate journey based on the talent central approach: what are their needs and expectations and how do they assess the current offering?
- Fine tune your employer place brand and proposition to very specific target groups;
- Targeted awareness and recruitment campaigns: knowing whom to target, in which geographical areas, with content matching the interests and needs of the specific target group;
- Talent management: aligning your staff development and retention efforts with the fastest growing skills needs.
International Talent Studies and the Human Capital Agenda
The International Talent Studies aim at optimizing programs to attract and retain internationals to the labor market. However, the insights are also very valuable in the broader scope of the Human Capital Agenda:
– Talent Development
The insights help educational institutes to align curricula with the (future) talent needs of employers. Also, up- and reskilling programs can build on the definition of most wanted and fastest growing skills as shown in the analysis.
– Talent Activation
A considerable part of government resources is spent on activating people more or less distanced from the labor market to enter the workforce again. Knowing where their skills are needed most and how to align their skills with the needs, will help increase the return on investments and contribute to making approaches more efficient and effective.
Who is the study for?
The outcomes are most relevant to the following stakeholders:
- Government staff responsible for (the marketing of) a competitive foreign direct investment and career destination.
- Owners and management of companies exploring international labor markets for talent acquisition and retention.
- HR-professionals and recruiters looking for the best candidates abroad.
- Local service providers in real estate, healthcare, childcare, banking and the legal / immigration domain to better understand the expectations of their (lead) clients.
Pay per number of profiles and target countries
The price for each module is €12.500 ex vat per module / chapter or €30.000 for the International Talent Studies including the three modules:
I. What are the most wanted profiles / skills?
Demand for Talent analysis:
Profiles and skills, now and near future
Cross-sectoral, impact of transitions on demand for talent
II. Where to be found?
Scarcity levels and geographical availability
III. How to attract?
International career mobility drivers: generic and per sub-segment
Perception study: image and reputation of a place.
Contact & queries
Get in touch with us if you are interested in knowing more about the report and how we can help your region to get better at attracting talent.
More on the topic
Find our free handbooks & white papers on Talent Attraction at our handbook library!
