Value proposition and regional cooperation model for attracting more investments to Skåne and the Malmö-Lund region.
Future Place Leadership was hired by Invest in Skåne, the regional investment promotion agency of Region Skåne, Sweden, to help the 12 municipalities of the Malmö-Lund region to develop a model for regional cooperation, as well as help the municipalities and the region develop their value propositions to investors.
The Malmö-Lund region is one of the main economic hotspots of Sweden, and an important contributor to the economic success of the Greater Copenhagen region.
We helped Invest in Skåne and the municipalities to develop their skills in investment promotion, and to develop a well-packaged value proposition for each municipality as well as for the region as a whole. Last but not least, we helped the region develop a regional cooperation model for investment promotion, including jointly agreed processes and policies for both reactive and proactive promotion.
The challenge
True regional cooperation in investment promotion between the municipalities at core of the region – the Malmö-Lund region – has been lacking. Many of the municipalities also lacked a comprehensively described and well-packaged value proposition targeting the desired investor segments.
The solution
We helped Invest in Skåne and the municipalities to tackle the challenge by:
- Improving their skills in investment promotion, through training and coaching
- Helping them to develop a well-packaged value proposition for each municipality as well as for the region as a whole, through coaching and pitching training
- Facilitating the development of regional cooperation model for investment promotion, including jointly agreed processes and policies for both reactive and proactive promotion.
The result
The client testifies that all the municipalities have reached a higher level of maturity when it comes to investment promotion activities – and that the municipalities have developed a higher degree of trust between each other which facilitates exchange of information, sharing of leads and dialogue on new opportunities. All the municipalities as well as the region as a whole also have updated value propositions and acquired learnings on how to create and update the value promotions in the future. Finally, the region now has a cooperation model for both proactive and reactive investment promotion.
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