Gothenburg is the second largest city in Sweden. An economic powerhouse with a proud industrial heritage and strong academic institutions. In 2015 several employers in the region emphasized the importance of developing better conditions for international talent and making it easier for employers to attract and recruit them. Together with the West Sweden Chamber of Commerce, Business Region Göteborg, West Sweden Region and The Trade and Industry Group at Gothenburg & Co they decided to face the challenge head on and got in touch with us.
We analysed Gothenburg’s situation – interviewing nearly 50 stakeholders, surveying 500 people, numerous focus groups and workshops. Then we prepared a talent attraction management strategy and action plan. This required close co-operation with the stakeholders, anchoring the proposed ways forward.
See MoveToGothenburg.com, a concrete result of the project. It is a marketing portal with information about moving to, living and working in the region.
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