Det svarar rapporten “Den globala konkurrensen om talangerna” på, som vi på Future Place Leadership har hjälpt Teknikföretagen och Move to Gothenburg att ta fram.

Rapporten landar i åtta skarpa rekommendationer riktade till framför allt regeringen:

1. Formulera en politisk vision
2. Utarbeta en nationell strategi
3. Utveckla Work in Sweden till en permanent plattform för samordning och utveckling
4. Genomlys regelverket i syfte att göra det mer sammanhållet och konkurrenskraftigt
5. Öka finansieringen till arbetet med attraktion, mottagande och etablering av internationell kompetens
6. Möjliggör för one-stop-shop-lösningar och digitalisera myndighetsprocessen
7. Skapa bra förutsättningar för medföljande partner
8. Säkerställ tillgång till bostäder och internationella skolor

Rapporten bygger också på en omvärldsanalys med inspiration från andra länder som kommit långt inom internationell kompetensattraktion som Finland, Danmark, Nederländerna, Tyskland, Estland och Kanada.

Rapportens analys bygger på intervjuer med representanter för de myndigheter som är verksamma inom regeringssamverkan “Work in Sweden“, en omfattande enkät med STAF – Swedish Talent Attraction Forum, som samlar runt 80 representanter från nästan 20 regioner och kommuner verksamma inom internationell talangattraktion och intervjuer med företrädare för nationella och regionala satsningar på kompetensattraktion i jämförelseländer som Finland, Danmark, Nederländerna, Estland och Quebec i Kanada.

Ladda ner rapporten här.

The post Report: The global competition for talent, 2025 (in Swedish) first appeared on Future Place Leadership.

Where would today’s and tomorrow’s qualified workforce prefer to work and live?

It is a question that many municipalities, regions, investors and employers are asking themselves – now that talent shortage is greater than ever throughout many industries.

The Talent City Index report was created to to investigate and benchmark how cities rank against each other in the fierce competition for skilled workforce, to be used as a tool and guidance to improve a city’s attractiveness and retention power.

Introduction to the report:

The Talent City Index (TCI) ranks the 50 largest municipalities/cities in Finland according to how attractive they are to skilled workforce ages 20-45. The report also forecasts which regions are at risk of losing residents in the future.  

TCI gives answers to questions such as:  

• What are your city region’s main attraction factors? What are the weaknesses that need to be developed or communicated better? 
• Among which professional and age groups is your city region most attractive? And least attractive? What other cities are competing for the same target group?   
• How big is the risk that your region will lose residents? What factors explain why people choose to stay in their current location?  
• Which driving forces are most important when moving? What obstacles does the target group experience? How do the driving forces differ between those who work and those who study and between different age and professional groups?  
• Where do different professional and age groups prefer to live and work? Where, for example, do those in IT, healthcare, teachers and engineers prefer to live and work?    

The report comes in three versions – Product sheet PDF here!

1. The free version which anyone can download via the button below (both in Finnish and Swedish)
2. The City Report which provides the most data, analysis and revelas unused potential, tailored to your specific city
3. The Regional Report, which provides the same insights as above, but for a region/cluster of municipalities

Find more of our free handbooks and white papers here!

The post Report: Talent City Index Finland, 2024 first appeared on Future Place Leadership.

In collaboration with Switch to Sweden via Linköping Science Park and European Talent Mobility Forum, we are proud to release the International Talent Map report funded by Vinnova.

The aim of the report is to understand the current status of talent and retention of highly qualified international talents in Europe: Denmark, Finland, Estonia, Germany, Norway, Scotland, Spain, The Netherlands and Sweden.

Key insights:

• How do companies view the need for international talent in 2023?

• What is holding back companies to recruit from abroad?

• What motivates students and professionals to move abroad?

• How satisfied are international talents with life in their new country?

• What barriers do international talents have related to making the move?

• What would make international talent leave?

• What are recommended actions to improve international mobility?

The post Report: International Talent Map, 2023 first appeared on Future Place Leadership.

Behovet är solklart. Sverige behöver växla upp arbetet med att attrahera och ta emot internationell kompetens. Såväl samhälle som företag har allt att vinna på detta. Det behövs en nationell kraftsamling, tydliga mandat och bättre samordning för att skapa rätt förutsättningar och svara upp mot de behov av rätt kompetens vi har i vårt land. Rösten är samstämmig och stark från såväl arbetsgivarorganisationer och företag som från kommuner, regioner och lärosäten. Från politiskt håll behöver man också förstå att detta är en fråga som sträcker sig över betydligt fler områden än migrationspolitiken. Det är några av slutsatserna i den rapport vi under våren tog fram för Teknikföretagen och Move to Gothenburg.

I rapporten gör vi en jämförelse med hur internationell talangattraktion bedrivs i länder som Finland, Danmark, Nederländerna, Estland och Nederländerna. Siffrorna vi har räknat fram talar sitt tydliga språk: Sverige satsar långt mindre på området än jämförelseländerna.

Vill du veta mer om rapporten? Kontakta

Marcus Andersson

ma@futureplaceleadership.com

Find more of our free handbooks and white papers here!

The post Report: How Sweden Can Strengthen Its Competitiveness, 2023 (In Swedish) first appeared on Future Place Leadership.

Download English version here.

Where would today’s and tomorrow’s qualified workforce prefer to work and live?

It is a question that many municipalities, regions, investors and employers are asking themselves – now that talent shortage is greater than ever throughout many industries.

We created the Talent City Index report to investigate and benchmark how cities rank against each other in the fierce competition for skilled workforce, to be used as a tool and guidance to improve a city’s attractiveness and retention power.

The first edition of the report concentrates on Sweden (and it is in Swedish), however we will be rolling out the study across other Nordic and Northern European countries very shortly, with English summaries. Perhaps your country is next? If you’d like to hear more or would like to be a part of future reports, do let us know and lets chat.

Some insights from the report:

• Gothenburg beats Stockholm as Sweden’s most attractive city! Gotland comes in sixth place
• Places with the greatest risk of losing residents in the next five-year period, Blekinge ranks highest, followed by Malmö in second place
• Self-employed people and freelancers generally look for smaller municipalities such as Gotland, Falkenberg, Enköping and Eskilstuna
• People in IT and engineering rank career opportunities within a region as the most important attraction factor, while economists and those in healthcare rank lifestyle factors the highest
• Cities such as Umeå, Skellefteå, Sundsvall and Örnsköldsvik underperform in relation to their size, which indicates that northern Sweden will face major challenges in attracting new residents

Want to see how your city ranked? Get your free copy below!

Introduction to the report:

The Talent City Index (TCI) ranks the 50 largest city regions in Sweden according to how attractive they are to skilled workforce ages 20-45. The report also forecasts which regions are at risk of losing residents in the future.  

TCI gives answers to questions such as:  

• What are your city region’s main attraction factors? What are the weaknesses that need to be developed or communicated better? 
• Among which professional and age groups is your city region most attractive? And least attractive? What other cities are competing for the same target group?   
• How big is the risk that your region will lose residents? What factors explain why people choose to stay in their current location?  
• Which driving forces are most important when moving? What obstacles does the target group experience? How do the driving forces differ between those who work and those who study and between different age and professional groups?  
• Where do different professional and age groups prefer to live and work? Where, for example, do those in IT, healthcare, teachers and engineers prefer to live and work?    

The report comes in three versions:

1. The free version which anyone can download via the button below
2. The Analysis Report which takes a deeper dive into the data and provides more comparisons and attraction factors
3. The City Region Report which provides the most data, analysis and revelas unused potential, tailored to your specific region

You can read more about the deep-dive reports here!

Find more of our free handbooks and white papers here!

The post Report: Talent City Index Sweden, 2023 first appeared on Future Place Leadership.

Nordic Place Branding Conference is now PLACExNordic! the leading conference and networking event in the Nordics, where international practitioners from the fields of Talent Attraction, Investment Promotion, Place Marketing, Place Development and Destination Branding meet to mingle, be inspired and co-create solutions together.

In the spring we shared a blog post on topics trending in Place Branding & Place Development now and the coming years. It attracted so much interest and comments, that we figured why not compile a trend spotting report with more content and commentary added, a little downloadable treat for you to snatch and enjoy (for free of course).

For more information

Find the previous report, Nordic Place Branding Report 2022 here

Find more of our free handbooks and white papers here!

The post Trend Analysis: 12 Trends in Place Development & Place Branding 2023 first appeared on Future Place Leadership.

‘Retention is the new attraction’ – Why do 75% of international master & PhD students originally plan on staying in Sweden, but only about 20% end up doing so? Where is the gap? What doesn’t add up? And what could be the concrete steps to take to bridge that gap and get more of the talent to stay? The ‘Switch to Sweden‘ report, which we did in collaboration with Linköping Science Park, funded by Vinnova, answers exactly these questions. The insights are eye opening, and many regions and countries can relate to the challenges at hand, but also find inspiration from the suggested solutions.

The analysis has been based on these primary research questions:

– Why does an international Master’s or PhD student come to Sweden?
– To what extent do they see themselves living in Sweden long-term? And what would make them stay?
– Do the UN SDGs matter to the target group?
– Do they agree with current suggested action for Higher Education Institutions and government?
– What do they need the most help with to be able to stay after graduation?

“We are really excited about working with data driven solutions to labor market needs of a country. This particular case is fascinating as we in our work across Europe and beyond, we see so many cases where retention of international students after graduation is either not a focus area or simply not successful. We applaud Switch to Sweden for prioritizing action in this area and look forward to support the implementation of the recommendations.”  – Morten, Future Place Leadership

For more information

Access more of our reports and handbooks for free at the handbook library!

The post Report: Improving International Student Retention in Sweden, 2022 first appeared on Future Place Leadership.

In this study we provided a report, containing recommendations for how a new national coordination model for talent attraction management in Sweden could be set up.

This study includes an analysis of Sweden’s challenges and opportunities and who is doing what in talent attraction on the national and regional levels. It also comprises a benchmarking study of the talent attraction management models chosen by five countries: Finland, Denmark, Canada/Quebec, Estonia and the Netherlands.

To know more about this project, read this article.

For more information

Access more of our reports and handbooks for free at the handbook library!

The post Talent Attraction Report for Sweden, 2022 (In Swedish) first appeared on Future Place Leadership.

A number of major tech companies lead the way and announced a permanent shift to remote work after the pandemic – and other employers have followed suit. At the same time, we have made quantum leaps in adopting new technologies that facilitate new ways of working. As a consequence, new migration and relocation patterns have emerged – some of which are here to stay.

In this report, our focus is on the future by identifying emerging phenomena related to how we will live and work in the next decade. Special emphasis is placed on the implications for places – towns, cities, regions and countries.

By employing the Signals of Change method, we aim to capture signals of how the future may develop – and how places can identify, understand, manage, and benefit from these phenomena.

Happy reading!

Find more of our free handbooks and white papers here!

Get in touch

Want to discuss the report with us or have questions about it? Don’t hesitate to get in touch with Marcus Andersson.

The post Report: Remote Work & New Relocation Patterns in a Post Pandemic World, 2021 – 2022 first appeared on Future Place Leadership.

The handbook is a part of the national Talent Boost programme #FinlandWorks. 

We’re proud to have delivered the updated version 2.0 of the acclaimed cookbook from 2019 – showcasing the good recipes that already exist to inspire others and give an overview of what else is cooking in the talent scene in Finland. 

It has been compiled by us for the Ministry of Economic Affairs and Employment and Business Finland.

Talent Cookbook Finland is meant to serve as a practical guide for those working with international talent and those who wish to learn about the international talent scene in Finland.

The methodology chosen is the one Talent Boost has been using and that has been authored by those who compiled this handbook: Talent Attraction Management (TAM). The handbook’s purpose is to learn and inspire others to do things to speed up the development of Talent Attraction, Reception, Integration and Reputation in Finland. 

What’s new?

Quite a lot, in fact. This version comprises an update of existing cases and a number of new cases, as well as two entirely new chapters: one on attraction and retention of international students and academics and one of attraction of start-up talent. 

Finland consolidates its European lead

For us at Future Place Leadership, working with a broad range of cities, regions and countries across Europe in talent attraction, it is clear that Finland is the country in Europe that is doing most at the national, regional and local levels to attract and retain international talent. There are policies, political leadership, funding programmes, innovative projects and campaigns, cooperation platforms and a common methodology, Talent Attraction Management, in place to inform, advance and coordinate the work.

A bit of advice: if you represent a place in another European country and want to up your talent attraction game, take note of and learn from what Finland is doing.

Questions?

If you have any questions about the cookbook, get in touch with Marcus Andersson.

Read more about our recent work in talent attraction here.

The post Handbook: Talent Boost Cookbook Finland 2.0, 2021 first appeared on Future Place Leadership.