Investment Promotion Management for cities, regions and countries
Global competition for investments has intensified dramatically over the past decade. New locations have entered the arena, while the investment landscape itself has become more complex, capital-intensive and sustainability-driven. Advanced green and circular solutions, large-scale industrial transitions, data centres, logistics hubs, increased defense spending and battery factories are redefining what investment projects look like — and what places must be able to offer. For cities, regions and countries, this creates a clear sense of urgency. Investment promotion today requires sharper positioning, stronger partnerships, data-driven decision-making and professionalised processes at both local and regional level.
At Future Place Leadership, we support places in building structured, modern and competitive Investment Promotion Management systems that match this new reality.
Our Approach
Our work is guided by the Business Attraction Management (BAM) model — a structured framework for professionalising investment promotion at local, regional and national level.
The BAM model provides a holistic approach that aligns strategy, value proposition, target markets, stakeholder coordination, marketing, lead management and follow-up. It helps investment promotion teams move from reactive case handling to proactive, data-driven and partnership-based business attraction.
By combining research, strategic advisory and hands-on implementation support, we help you strengthen your long-term investment competitiveness.
What We Offer
We deliver Investment Promotion Management services across four core areas:
- Research, insights and benchmarks
We provide up-to-date data and analysis on global investment trends, sector developments and competitive positioning. Our feasibility studies, benchmark analyses, target group analyses and stronghold analysis help you identify priority sectors and realistic target markets. We specialize in producing sector strength analyses using the internationally recognized methodology “Smart Sector Targeting.” - Strategy and value proposition development
We support you in analysing your strongholds and translating them into clear, compelling value propositions. We help design strategies, action plans, new processes and governance models — including strengthening collaboration between local and regional stakeholders, by applying sound principles of change leadership. - Investment promotion marketing and lead generation
We support the planning and execution of targeted investment promotion campaigns. From positioning and messaging to proactive outreach and lead generation, we help you engage the right investors in the right markets. - Training programmes, capacity building and co-creation
Through our open and tailored training programmes, we train investment promotion teams in best practices and methods. We connect you with domestic and international peers through our co-creation and experience-sharing labs. Together, we co-create the future of investment promotion.
You can find examples of our previous projects below, and we invite you to get in touch if there is anything we can help you with!
