Talent Attraction Management for cities, regions and countries
What we call the human capital agenda is today at the forefront of economic development. For cities, regions and countries, the ability to attract, retain and develop global talent is no longer optional – it is a strategic necessity.
At Future Place Leadership, we specialise in Talent Attraction Management (TAM) for places. We support public stakeholders in building long-term, structured and data-driven approaches to attracting international talent; students, young professionals and experienced specialists, across different sector and industries.
Our Approach
Our work rests on the Talent Attraction Management (TAM) model – a proven framework developed by Future Place Leadership and Tendensor.
The TAM model is now an established methodology used at national level in countries such as Finland, Estonia and Sweden, as well as by regional and local actors across Europe. It provides a holistic structure for aligning strategy, stakeholders, marketing and reception and integration in one coherent system.
We combine analytics, strategy and implementation support to help you move from ambition to measurable results.
What We Offer
We deliver Talent Attraction Management services across four core areas:
- Research, insights and benchmarks
We provide research, analysis and benchmark studies to strengthen your Talent Attraction Management strategy. By mapping your local ecosystem and analysing organisational and market needs, we identify gaps and prioritise actions across attraction and retention. Our work is grounded in national and international best practices and combines data analysis, stakeholder interviews and insights from international talents to deliver clear, actionable recommendations. - Talent intelligence – data and surveys
We provide up-to-date data and insights on global mobility trends, talent decision-making factors, user journeys and satisfaction levels. Our intelligence helps you understand what skills are needed, where they can be found, and what drives talents to relocate and stay — including lifestyle preferences and career motivations. This enables you to assess your competitive position and identify priority target markets. - Strategy development, change leadership and implementation support
We empower you with best-in-class principles and practices to design and implement a robust talent attraction and retention strategy. From analysis and target market assessments to process management, change leadership and ecosystem coordination, we support you every step of the way. - Co-creation labs and peer learning
Through our networks, training courses and co-creation labs, we connect you with domestic and global peers. Together, we co-create solutions and shape the future of talent attraction.
You can find examples of our previous projects below, and we invite you to get in touch if there is anything we can help you with!
