Take your investment promotion work to the next level
Investment and business attraction is becoming increasingly sophisticated. Competition between cities and regions is growing, investor expectations are changing, and new technologies, AI and data are transforming how places identify, approach and support potential investors.
For experienced investment promotion professionals, the challenge is therefore no longer simply to understand the fundamentals – but to continuously refine strategies, improve ways of working and find smarter ways to generate results.
Our Master Class in Investment Promotion is a two-day advanced learning experience for professionals with solid practical experience in investment and business attraction who want to take the next step – both in their own professional development and in strengthening the investment promotion capabilities of their city or region.
The Master Class combines advanced methods, Nordic and international best practices, peer-to-peer learning and hands-on work with participants’ own challenges.
What makes this a Master Class?
Unlike an introductory course, the Master Class starts from the experience and challenges of the participants.
Before the programme, participants are invited to share their most important questions and development needs through a short survey and dialogue with the course leaders. Based on this input, the final programme and choice of modules are adapted to the group.
As a participant, you will get:
- Advanced learning tailored to your challenges – with the exact content shaped around the priorities and questions of the participating organisations.
- Peer-to-peer exchange with experienced professionals – learn from others who face similar strategic and operational challenges in investment promotion.
- Nordic and international best practices – analyse real cases and discuss what can be transferred to your own organisation and place.
- Practical case work – apply methods and tools directly to real investment promotion challenges.
- Experienced course leaders – facilitators with extensive practical experience of investment and business attraction in cities and regions.
- New tools and perspectives – helping you sharpen your targeting, value propositions, investor dialogue, lead generation, expand and retain work, and internal ways of working.
Possible Master Class modules
The programme builds on Future Place Leadership’s Business Attraction Management (BAM) approach but goes deeper into selected strategic and operational aspects of investment promotion based on the needs of the group.
The final selection of modules will be determined together with the participants. Possible areas for deeper exploration include:
Smart Sector Targeting
How do we identify the sectors, subsectors and investor segments with the greatest potential for our city or region?
Value Propositions
Which assets, capabilities and resources genuinely differentiate our location – and how can we translate them into compelling propositions for investors?
Lead Generation
How can we systematically identify, qualify and approach companies with a high likelihood of investing, expanding or relocating?
Data-driven Investment Promotion
How can AI, data and intelligence help us prioritise sectors, companies and markets – and make lead generation more effective?
Strategic Investor Interaction
How do we manage investor dialogue professionally throughout the investment journey? This includes responding to RFIs, building relationships, understanding decision-making processes and moving opportunities towards investment.
Expand & Retain
How can we help existing companies continue to invest and expand, identify expansion opportunities earlier and prevent downsizing or relocation?
Soft Landing & Investor Reception
What does an excellent establishment process look like? How can municipalities, regions and partners coordinate their support to make investment implementation faster and smoother?
Multiplier Strategy
How can we use partners, business networks, intermediaries and other multipliers to increase our reach and investment promotion capacity without simply adding more resources?
Managing the Investment Promotion Work Processes
How should investment promotion be organised across municipalities, regions and partner organisations? Who should do what – and how do we create an efficient end-to-end process?
Brand, Positioning & Visibility
How can a place build visibility and a position that supports investment attraction – and how should the place brand connect to the investment proposition?
Who should participate?
The Master Class is designed for professionals who already have several years of practical experience in investment promotion and business attraction and want to deepen their expertise.
Participants may come from municipalities, regions, investment promotion organisations, innovation hubs and other organisations working actively with business attraction and regional economic development.
The number of participants is deliberately limited to a maximum of 15 people to create an environment where participants can openly discuss challenges, cases and experiences.
Course session
Stockholm, Sweden – 10–11 February 2027
The programme includes two intensive days of learning and peer exchange, as well as a joint group dinner.
Registration and price
EUR 1,390 excluding VAT per participant
EUR 2,390 excluding VAT for two participants from the same organisation
The number of places is limited to 15 participants to ensure a high-quality learning environment and meaningful exchange between participants.
Bring your hardest questions
The Master Class is designed around the challenges experienced investment promotion professionals are dealing with right now.
Bring the questions you have not yet found a good answer to, the processes you want to improve, the investment cases you are struggling with and the strategic choices your organisation needs to make.
Together with the course leaders and other experienced participants, we will explore new perspectives, practical solutions and best practices that can help take your investment promotion work to the next level.
About the course leaders
Fredrik Jonsson is highly experienced in regional and municipal investment and start-up promotion. During his seven years at Invest in Skåne, he worked as an investment advisor and business development manager in sectors such as cleantech, food, tech, gaming and industrial manufacturing, attracting both national and international investors to Skåne and its municipalities, often in close collaboration with municipal promoters. Before that, he worked with investment promotion and business development for the cluster organisation Cleantech Scandinavia. At Future Place Leadership, Fredrik has worked with a number of regional establishment and investment promotion projects.
Over the last 15 years, Marcus Andersson has worked with a wide range of Swedish, Nordic and European initiatives and assignments in the field of establishment and investment promotion, attractiveness of places, cluster and innovation promotion and talent attraction for places. He has helped a number of Nordic municipalities and regions to develop strategies, action plans, market plans, analyses, training, concepts and activities for improved establishment and investment promotion. In 2016, he led the development project Business Attraction Management for Nordic Cities and Regions which together with 22 different municipalities, regions and national authorities in the Nordic region developed the methodology Business Attraction Management, which is now used by a number of organisations around the Nordic region.
For additional information,
Please contact the course organiser:
Marcus Andersson
ma@futureplaceleadership.com
+46 708 67 36 34
