Elevate to best in class
In a world where places are reshaped by shifting talent flows, demographic change, and evolving expectations, Talent Attraction Management (TAM) is no longer an operational function, it is a leadership discipline for cities, regions and countries.
The TAM Master Class is designed for experienced professionals who are ready to take the next step: from practitioner to strategic leader and change-maker.
Take your place to the next level
This intensive two-day master class equips you with the mindset, advanced tools, and leadership perspective needed not only to navigate – but to actively shape – the future of talent attraction.
Built on the proven Talent Attraction Management (TAM) methodology, used by leading cities and regions across Europe, the programme combines cutting-edge insights with hands-on application. Through a highly interactive and peer-driven format, you will deepen your expertise, challenge existing approaches, and refine your strategy.
Throughout the master class, you will work on your own case, developing or sharpening a concrete strategy, initiative or value proposition tailored to your place. This ensures you leave not only inspired, but equipped with a clear direction ready to implement from day one .
What you will master
During the master class, you will strengthen your ability to lead talent attraction as a strategic agenda:
- Move from project-based work to long-term, systemic impact
- Understand how global trends and mobility patterns are reshaping places
- Use data and talent intelligence to inform strategy and prioritisation
- Strengthen your local employers’ capacity to attract and integrate international talent
- Lead collaboration across public sector, business, academia, and ecosystems
- Build the skills needed to drive change across organisations and stakeholders
What you gain
This is more than a course, it’s a transformation of how you work and lead.
You will leave with:
- A next-level understanding of Talent Attraction Management
- The ability to lead and drive change, not just support it
- Advanced tools to analyse, position, and develop your place
- Insights into what leading places are doing differently
- A refined, actionable strategy or concept ready to implement
You leave with the mindset, capability, and direction to act as a place leader in a changing world.
Who is it for?
The master class is designed for professionals with experience in:
- Cities, regions, and national government agencies
- Investment promotion, place branding, and economic development
- Chambers of commerce, clusters, innovation ecosystems, and academia
- Talent attraction initiatives and business support organisations
- Large companies with strong ties to place development
Programme details
Location: Brussels, Belgium
Dates: October 14–15
Price: EUR 1450 (excl. VAT). Discounts available for multiple attendees from the same organization. Travel and lodging not included.
Day 1:
13:00 – Programme begins (half-day session)
19:00 – Joint dinner
Day 2:
09:00–16:00 – Full-day session
Ready to elevate your work? Take your game to the next level—and lead your place into the next era of global talent competition.
Get in touch with our team to learn more about the master class and secure your place.
