Ever since we started working together with Berlin, things have moved fast and smooth. The Talent Services Department of Berlin Partner, the economic development agency of the Berlin region, participated in our Talent Attraction Management for European Cities, Regions and Countries training programme in 2016. This has helped them taking their talent attraction management work to the next level.
We have also been to Berlin to give inspiration talks on place branding and talent attraction, in order to help Berlin mobilise stakeholders and refine their work further.
We co-organised our flagship training programme, ‘Talent Attraction Management for European Cities, Regions and Countries’, with Berlin Partner in May 2017 in Berlin.This was a sequel to the 2016 trainings in Amsterdam and Copenhagen. This two day workshop had a very international crowd. Cities-regions represented included Singapore, Dubai, Birmingham, Süd Tirol, Copenhagen, Berlin, Brandenburg Region, Aarhus, Hannover, Work in Estonia, Oulu, Turku, Skövde, Create Lithuania and The New York Times.
Berlin Partner is a shining example of a well-coordinated and long-term pursuit of managing a place to make it more attractive and more visible to target groups. We have therefore invited them as speakers at several of our conferences, for example the pre-launch of the European Cities Talent Competitiveness Index in December 2016 in Bilbao and to Helsinki to our Nordic Place Branding Conference in 2017 to share inspiration about the innovative work they do.
Berlin is always beta, as they say – always testing and trying out new things, which is very much in line with how we strive to work.
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