Training Course: Talent Attraction for Cities, Municipalities, Regions and Governments

Sign Up Now: Enhance your Location’s Talent Attraction Capabilities

In today’s competitive landscape, cities and regions must excel at attracting, receiving, and retaining international talent. This comprehensive training in Stockholm offers essential skills and insights to help you stand out as a top career destination amidst ongoing global changes like remote work and shifting life priorities. As cities and regions worldwide vie to become top destinations for talent, understanding and implementing effective talent attraction strategies is critical. This shift, driven by changes in remote work preferences and global uncertainties, demands a strong, appealing value proposition for the international workforce.Our training equips organizations with best practices to stand out in this competitive landscape. Ideal for both Swedish and international entities, the training aligns with the Swedish government’s new initiative for a coordinated national talent attraction platform. Future Place Leadership provides essential insights and strategies during this session, helping you adapt to local and global talent needs.


Why Attend?
  • Understand and Implement Best Practices: Learn the industry standards and best practices to effectively attract international talent.
  • Expert-Led Insights: Gain actionable strategies from Morten King-Grubert and Jessica Skantze, seasoned experts in place marketing and talent attraction.
  • Interactive Sessions: Engage in sessions on collaborative attraction strategies with stakeholders, real-world case studies from across Europe, and data-driven insights on global workforce preferences.


Training Benefits:
  • Collaborative techniques with stakeholders, universities, and employers.
  • Inspiration from best practices in cities from Copenhagen to Berlin.
  • Tools for building a compelling value proposition.
  • Strategies to plan and execute successful talent attraction campaigns.
  • Creation of a talent ambassador network.
  • KPI development and monitoring frameworks.


Who Should Attend?
This program is ideal for anyone involved in economic development, place marketing, and human capital agendas, including public sector policy units, economic development arms, and representatives from science parks and educational institutions.


Course Details:
  • Location: Stockholm, Sweden
  • Date: From 12 noon September 25  to 3 PM, September 26, 2024
  • Price: SEK 12,900/EUR 1,135 (excl. VAT). Discounts available for multiple attendees from the same organization.
Flexible Options: Can’t make the date? Contact us for on-site training options for up to 20 participants.


Meet the Course Leaders:
  • Morten King-Grubert: Expert in international marketing and branding of cities, with a focus on talent attraction and retention strategies.
  • Jessica Skantze: Specialist in regional collaboration and innovative solutions for talent attraction, with extensive experience in municipal business promotion.


For additional information or to register:


Let’s Chat!
Get in touch with us today to see how Future Place Leadership can help your organization succeed. 



About the course leaders


Morten King-Grubert

After successfully leveraging a background in international business, particularly related to the globalisation and export activities of Danish enterprises, Morten’s efforts and expertise today primarily focus on the international marketing and branding of cities, regions and countries as a study and career destination for international talents.

Morten was one of the original architects behind Copenhagen Capacity’s talent attraction and retention programmes with a core focus of aligning foreign direct investments with talent attraction and retention as well as the development of all services, stakeholder engagement, funding, ambassador programmes, and marketing activities.

As a director with Future Place Leadership Morten has supported governments, regions and cities all over Europe in optimizing their talent attraction management efforts ranging from benchmark and policy recommendations to strategy, global best practices and operational activities.

He is the co-author of  the acclaimed boon: Innovating Talent Attraction and the architect behind the recently launched European Talent Mobility Forum. Morten holds a Masters Degree in International Business. Having studied, worked and lived internationally in the UK, Austria and the United States as well as expatriated to the United States in recent years, Morten has personally experienced the talent attracting and retention journey extensively and uses that experience in his professional work proactively.




Jessica Skantze has over 15 years experience in the field of strategy development and regional collaboration to find new and innovative solutions for public and private employers to attract and recruit talent. Jessica has a solid background in municipal business promotion, competence supply, competence attraction and investment and establishment promotion. During her six years at the business department of the City of Helsingborg, Jessica worked with a number of initiatives in business promotion and skills supply and various innovation projects

At Future Place Leadership, Jessica is head of our innovation program “Co-creating the future of talent attraction for cities and regions” and Swedish Talent Attraction Forum (STAF), a collaborative network for Swedish regions and municipalities who share an ambition to find best practise solutions for attracting and retaining talent. Jessica is in charge of various projects at Future Place Leadership, helping a number of our clients with Talent attraction management, strategy development, regional collaboration, development of value proposition and learning about investment and establishment promotion.

Let's Chat!

Get in touch with us today to see how Future Place Leadership can help your organisation succeed.