Launch: Nordic Place Branding Conference is now PLACExNordic – The Place Attractiveness Conference!

Big, big news! A letter from the CEO

Future Place Leadership & Place Leadership Academy are proudly introducing our new and improved flagship conference: PLACExNordic!

We are re-launching the Nordic Place Branding Conference that so many of our partners, collaborators and industry peers within economic development, place marketing, talent attraction, investment promotion, tourism, and place development have come to enjoy over the years.

We hosted the first Nordic Place Branding Conference in 2015, and it has grown to a point where we had participants from 22 different countries joining us in Helsinki this year.

During the same period, the world, our industry and the decision making factors of our target audiences have changed significantly.

Places – both cities and rural areas – in the Nordics, in the rest of Europe and around the world face a bunch of pressing challenges. Climate change, safety, pollution, lack of green areas, lack of sustainable mobility options, declining city centres, empty offices, and ageing population, to name a few.

We simply need to create better, more attractive places for people – and with people. Through place branding and place marketing, but also through development of better places.

It’s only through means of sustainable development we can create truly good, attractive, and healthy places for people – and places that can attract talent, investment and tourists. Place branding as a topic will still be an integral part of the conference, but we will broaden the scope to discuss all themes related to how we create better, more attractive places.

The vision of PLACExNordic is to become the natural meeting place and platform for discussing the future of places.

The first part of our new name symbolises exactly this X factor we believe as fundamental for places, yet one we need to meet, discuss, and develop together in the years to come.

We also continue to drive Nordic values and purpose-driven methodologies centred around empowerment, trust, and co-creation.

Thus we are introducing a Nordic approach and an invitation to a dialogue with the rest of the world with best-in-class cases from not only the Nordics but also the rest of Europe and beyond.

We are very excited to announce that we will be gathering together on May 16-17 2024 in Tallinn, Estonia for our inaugural PLACExNordic conference, in partnership with award winning Estonian Business and Innovation Agency and Work In Estonia! In recent years, Estonia and Tallinn as its capital, have emerged as trailblazers in the fields of place branding and development.

We cannot wait to have you join us on our journey and to meet us in Tallinn.

Sincerely and on behalf of the Future Place Leadership family,

Marcus Andersson
CEO, Future Place Leadership

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